backpack umbrella
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.33avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Price range
Good$13.77–$157.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$391K$391K/yr · 392K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,439.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, backpack umbrella is a $391K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
backpack umbrella market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $567K–$680K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
20
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
2%
- Repel Umbrella34%
- Davek23%
- TUMELLA19%
- ShedRain14%
- Six Moon Designs4%
- G4Free4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +40.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Top backpack umbrella search terms
- davek mini umbrella58K/yr
- repel umbrella54K/yr
- davek umbrella49K/yr
- tumella umbrella34K/yr
- shedrain umbrellas34K/yr
- hiking umbrella20K/yr
- repel windproof travel umbrella20K/yr
- shedrain umbrella17K/yr
- davek mini16K/yr
- shed rain umbrella14K/yr
Top backpack umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$23.604.5★109,906 rev
DAVEK SOLO UMBRELLA (Classic Black) - Quality Windproof Travel Umbrella with Automatic Open
Davek$115.044.3★421 rev
TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)
TUMELLA$17.514.5★20,503 rev
ShedRain Vortex Compact Folding Travel Umbrella Push-Button Open & Close Vented Double Canopy Protects from Rain Sun & Wind
ShedRain$23.164.5★217 rev
DAVEK DUET UMBRELLA - Extra-Large Windproof Umbrella with Automatic Open & Close (Black)
Davek$157.124.4★195 rev
Newest
by launch date
ShedRain Vortex Compact Folding Travel Umbrella Push-Button Open & Close Vented Double Canopy Protects from Rain Sun & Wind
ShedRain$23.05217 rev
ShedRain Vortex Automatic Jumbo Compact Folding Windproof Travel Umbrella Push Button Open & Close - Rain & Windproof Vented Double Canopy Protect from Rain Sun & Wind - Wind Tunnel Tested to 75
ShedRain$44.44154 rev
ShedRain Vex Black Compact Umbrella Folds to 11 43 Arc One-Hand Operation Windproof up to 75 mph
ShedRain$36.33154 rev
TUMELLA Strongest Windproof Travel Umbrella (Compact Superior & Beautiful) Small Strong but Light Portable and Automatic Folding Rain Umbrella Durable Premium Grip Fits Car and Backpack
TUMELLA$23.1720,503 rev
TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)
TUMELLA$17.5120,503 rev
Trending
90-day click momentumShedRain Vortex Automatic Jumbo Compact Folding Windproof Travel Umbrella Push Button Open & Close - Rain & Windproof Vented Double Canopy Protect from Rain Sun & Wind - Wind Tunnel Tested to 75
ShedRain$44.444.3★
ShedRain Vortex Compact Folding Travel Umbrella Push-Button Open & Close Vented Double Canopy Protects from Rain Sun & Wind
ShedRain$23.164.5★
Six Moon Designs Silver Shadow Carbon - 6.8 oz Ultralight Hiking Umbrella - UPF 50+ Sun & Rain Protection - Hands-Free Ready for Thru-Hiking - Silver Reflective
Six Moon Designs$53.494.7★
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.774.2★
G4Free Hiking Umbrella UPF 50+ Compact Ultralight for Trekking Backpacking
G4Free$32.614.1★
What buyers say about backpack umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Seems sturdy”
“Material feels durable”
“Perfect in the wind”
“Exactly as described”
“easy to pack & carry”
“It fits”
“Great value”
“Compact and lightweight”
“Great design”
What buyers complain about
“Broke instantly”
“Very small”
“Not well made”
“hard to open”
“Weak”
“Too heavy for travel”
“Its not wind proof by any means”
“I got drenched with rain”
“Does not work”
“Not as advertised”
Top return reasons
Common questions
- Is backpack umbrella profitable to sell on Amazon United States?
- The niche generates $391K/yr across 14 tracked products. 90-day search growth is +40.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the backpack umbrella niche?
- 7 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in backpack umbrella?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.3%.
- When does demand for backpack umbrella peak?
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the backpack umbrella niche?
- Listings span $13.77–$157.12; the average listing price is $45.33 (sweet spot $15–$100). The average incumbent carries 11,439 reviews — the moat a new listing must climb.