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Backless Top

Maybe

The top 5 products take only 29% of clicks. But buyers convert on only 0.4% of searches, so Backless Top is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$126K/yr1.6M searches / yr
90-day growth
+72.2%search demand this quarter
Competition
29%top-5 click share · 38 brands · 50 sellers

Flapen Score

Backless Top against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Backless Top is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backless Top market on Amazon at a glance

Shoppers on Amazon United States searched for Backless Top 1.6M times last year and spent an estimated $126K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+72.2%
Conversion, latest week
0.4%
Market size, estimated
$126Ka year
Peak month
July4.3× the quietest month
Top search term
open back workout tops for women445K searches a year

02 · Price

A sale here is worth $17.38.

Listings sell for $17.38 on average, from $8.14 to $47.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.38 that is $2K to $4K a year per listing.

Average price
$17.38inside the $15 to $100 sweet spot
Price range
$8.14–$47.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,237 within Active Shirts & Tees. It carries 889 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#1,237in Active Shirts & Tees
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
889per listing
Listings tracked
81

04 · Newcomers

12 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
12Amazon's first-year sales bar
Average brand age
33 months

Products

Top Backless Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

50

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

29%

Top 20: 64%

Open market

33%

  • Brand 130%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Backless Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top Backless Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • open back workout tops for women445K/yr
  • open back shirt172K/yr
  • open back tank tops for women57K/yr
  • open back shirts57K/yr
  • backless workout top67K/yr
  • open back shirts for women65K/yr
  • open back workout top74K/yr
  • free people open back shirt43K/yr
  • open back tank top36K/yr
  • low back tank top30K/yr

Reviews and returns

What reviews say buyers love and hate about Backless Top

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Little wide”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Backless Top questions

Answered from the same tracked data.