Backless Cami Dress
FailBuyers convert on only 0.4% of searches, so Backless Cami Dress is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $117K/yr1.6M searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 22 sellers
Flapen Score
Backless Cami Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Backless Cami Dress is stronger. Inside it, weaker.
Market
The Backless Cami Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Backless Cami Dress 1.6M times last year and spent an estimated $117K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $117Ka year
- Top search term
- backless cami dress560K searches a year
02 · Price
A sale here is worth $19.43.
Listings sell for $19.43 on average, from $6.18 to $34.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.43 that is $2K to $5K a year per listing.
- Average price
- $19.43inside the $15 to $100 sweet spot
- Price range
- $6.18–$34.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #2,287 within Dresses. It carries 378 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 75%
- Out of stock, average day
- 6.1%
- Average rank
- #2,287in Dresses
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 378per listing
- Listings tracked
- 32
04 · Newcomers
12 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Backless Cami Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
22
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
13%
- Brand 134%
- Brand 216%
- Brand 314%
- Brand 411%
- Brand 510%
- Brand 62%
- Open — no brand owns it (8 brands, 13%)
Demand
Backless Cami Dress search demand
Weekly searches over the year. Pick a range.
Search terms
Top Backless Cami Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- backless cami dress560K/yr
- backless maxi dress165K/yr
- cami dress117K/yr
- backless sundress66K/yr
- cami lounge dress backless123K/yr
- driftline dress34K/yr
- backless cami dresses for women110K/yr
- backless maxi dress for women41K/yr
- open back maxi dress42K/yr
- cami dress for women50K/yr
Reviews and returns
What reviews say buyers love and hate about Backless Cami Dress
We read the reviews and the return reasons for every product selling here.
“Too long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
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FAQ
Common Backless Cami Dress questions
Answered from the same tracked data.









