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Backless Cami Dress

Fail

Buyers convert on only 0.4% of searches, so Backless Cami Dress is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$117K/yr1.6M searches / yr
90-day growth
-30.6%search demand this quarter
Competition
48%top-5 click share · 14 brands · 22 sellers

Flapen Score

Backless Cami Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Backless Cami Dress is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backless Cami Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Backless Cami Dress 1.6M times last year and spent an estimated $117K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
0.4%
Market size, estimated
$117Ka year
Top search term
backless cami dress560K searches a year

02 · Price

A sale here is worth $19.43.

Listings sell for $19.43 on average, from $6.18 to $34.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.43 that is $2K to $5K a year per listing.

Average price
$19.43inside the $15 to $100 sweet spot
Price range
$6.18–$34.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #2,287 within Dresses. It carries 378 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
75%
Out of stock, average day
6.1%
Average rank
#2,287in Dresses
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
378per listing
Listings tracked
32

04 · Newcomers

12 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
12Amazon's first-year sales bar
Average brand age
28 months

Products

Top Backless Cami Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

13%

  • Brand 134%
  • Brand 216%
  • Brand 314%
  • Brand 411%
  • Brand 510%
  • Brand 62%
  • Open — no brand owns it (8 brands, 13%)

Demand

Backless Cami Dress search demand

Weekly searches over the year. Pick a range.

50K30KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Backless Cami Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backless cami dress560K/yr
  • backless maxi dress165K/yr
  • cami dress117K/yr
  • backless sundress66K/yr
  • cami lounge dress backless123K/yr
  • driftline dress34K/yr
  • backless cami dresses for women110K/yr
  • backless maxi dress for women41K/yr
  • open back maxi dress42K/yr
  • cami dress for women50K/yr

Reviews and returns

What reviews say buyers love and hate about Backless Cami Dress

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
28%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Too long”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Backless Cami Dress questions

Answered from the same tracked data.