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Babydoll Shirts

Maybe

The top 5 products take only 6% of clicks. But buyers convert on only 0.3% of searches, so Babydoll Shirts is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$115K/yr2.0M searches / yr
90-day growth
+31.0%search demand this quarter
Competition
6%top-5 click share · 137 brands · 146 sellers

Flapen Score

Babydoll Shirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Babydoll Shirts is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babydoll Shirts market on Amazon at a glance

Shoppers on Amazon United States searched for Babydoll Shirts 2.0M times last year and spent an estimated $115K. The top 5 brands take 28% of clicks. Demand peaks in Apr–May–Jun–Jul–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+31.0%
Conversion, latest week
0.3%
Market size, estimated
$115Ka year
Peak month
October3.3× the quietest month
Top search term
peplum blouses for women252K searches a year

02 · Price

A sale here is worth $19.01.

Listings sell for $19.01 on average, from $6.45 to $35.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.01 that is $0 to $2K a year per listing.

Average price
$19.01inside the $15 to $100 sweet spot
Price range
$6.45–$35.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #7,221 within Tanks & Camis. It carries 691 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#7,221in Tanks & Camis
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
691per listing
Listings tracked
482

04 · Newcomers

40 of last year's 262 launches cleared the first-year sales bar.

262 products launched here in the last 12 months. 40 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
262
Successful launches
40Amazon's first-year sales bar
Average brand age
29 months

Products

Top Babydoll Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

Brands

137 falling

Sellers

146

Top-5 brand share

28%

Top 20: 57%

Top-5 click share

6%

Top 20: 16%

Open market

77%

  • Brand 16%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Babydoll Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul, Oct · busiest ÷ quietest = 3.3×

Search terms

Top Babydoll Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peplum blouses for women252K/yr
  • white babydoll top189K/yr
  • peplum tops185K/yr
  • plus size babydoll tops144K/yr
  • pink babydoll top99K/yr
  • red babydoll top103K/yr
  • black babydoll top104K/yr
  • peplum tops for women plus size101K/yr
  • peplum tank tops for women68K/yr
  • babydoll tank tops for women61K/yr

Reviews and returns

What reviews say buyers love and hate about Babydoll Shirts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
9.5%of orders come back
“Slightly short”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Babydoll Shirts questions

Answered from the same tracked data.