baby yoda wallet
Worth a lookShows demand growing +261.7% this quarter, but a small market ($18K/yr) keeps it on the watch list.
Growth
Incredible+261.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$41.87avg listing price — sweet spot $15–$100
Price range
Great$12.45–$99.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good576.11avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, baby yoda wallet is a $18K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
baby yoda wallet market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $21K–$31K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #8,568
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 72%
- Out of stock
- 15.7%
- Avg brand age
- 35 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
83
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
10%
- Loungefly45%
- STAR WARS25%
- Disney7%
- Beautyflier6%
- SHNQCHURE4%
- Fast Forward4%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +261.7% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 3.7×
Top baby yoda wallet search terms
- grogu bag10K/yr
- grogu loungefly9K/yr
- grogu purse6K/yr
- mandalorian bag5K/yr
- baby yoda bag5K/yr
- loungefly grogu3K/yr
- baby yoda purse5K/yr
- grogu loungefly backpack2K/yr
- baby yoda loungefly2K/yr
- baby yoda loungefly backpack2K/yr
Top baby yoda wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loungefly Star Wars The Mandalorian Grogu & Crabbies Cosplay Mini Backpack
Loungefly$72.205.0★12 rev
Star Wars The Mandalorian Mando and Grogu Retro Style Tote Bag
STAR WARS$21.870.0★0 rev
Disney Star Wars Mandalorian Baby Yoda Boys Girls Adult 16 Inch School Backpack (One Size Blue/Green)
Disney$18.964.7★798 rev
Star Wars The Mandalorian Grogu White Tote Bag
STAR WARS$22.024.6★23 rev
Loungefly Star Wars The Mandalorian Child Craddle Mini Backpack (One Size Brown)
Loungefly$63.044.9★2,892 rev
Newest
by launch date
Unisex Cosplay Satchel Bag Compatible with Movie Plush Adjustable Shoulder Crossbody Bag Carrying Doll Fits Up to 9.5
SHNQCHURE$14.430 rev
Star Wars The Mandalorian Grogu & Anzellan Bucket Crossbody Bag
Loungefly$61.6215 rev
Star Wars The Mandalorian Grogu & Anzellan Mini Backpack
Loungefly$80.818 rev
Star Wars The Mandalorian Mando and Grogu Retro Style Tote Bag
STAR WARS$21.870 rev
Simple Modern Medium Star Wars Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | Grogu Doodle
Simple Modern$42.166,366 rev
Trending
90-day click momentum
Crocs Unisex Star Wars Grogu Classic Clog Bone Men 3 Women 5 Medium
Crocs$33.144.8★
Unisex Cosplay Satchel Bag Compatible with Movie Plush Adjustable Shoulder Crossbody Bag Carrying Doll Fits Up to 9.5
SHNQCHURE$14.430.0★
Bioworld The Mandalorian Helmet Weatherproof 20 Rolling Luggage
Bioworld$99.665.0★
Star Wars The Mandalorian and Grogu Official B&W Movie Logo Tote Bag
STAR WARS$21.930.0★
Star Wars The Mandalorian and Grogu Official Movie Logo Tote Bag
STAR WARS$21.740.0★
What buyers say about baby yoda wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Its great size”
“Worth the money”
“Cute design”
“the construction of the bag seems of a quality build as well”
“Glows in the dark”
“This was a Christmas gift”
“I love the color too”
“it appears to be durable”
“Exactly as you see it”
“comfy for everyday wear”
What buyers complain about
“Small”
“awkwardly shaped”
Top return reasons
Common questions
- Is baby yoda wallet profitable to sell on Amazon United States?
- The niche generates $18K/yr across 36 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +261.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the baby yoda wallet niche?
- 12 brands and 83 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in baby yoda wallet?
- Top complaints mined from reviews: Size-Overall, Shape/Style. The return rate is 2.6%.
- When does demand for baby yoda wallet peak?
- Demand peaks in May–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the baby yoda wallet niche?
- Listings span $12.45–$99.66; the average listing price is $41.87 (sweet spot $15–$100). The average incumbent carries 576 reviews — the moat a new listing must climb.