baby yoda costume
Worth a lookShows demand growing +261.2% this quarter, but a small market ($21K/yr) keeps it on the watch list.
Growth
Incredible+261.2%90-day search growth — must beat 0% to launch
Avg price
Incredible$32.60avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$8.81–$84.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great311.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.2%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 172K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baby yoda costume is a $21K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
baby yoda costume market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$49K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #6,409
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 79%
- Out of stock
- 11.2%
- Avg brand age
- 45 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
89
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
25%
Top 20: 63%
Open market
27%
- STAR WARS25%
- Fun Costumes14%
- Fandom Republic11%
- Bioworld11%
- Jazwares Costume Play6%
- Taeyue6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +261.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 51.4×
Top baby yoda costume search terms
- grogu costume27K/yr
- baby yoda costume74K/yr
- grogu costume baby7K/yr
- baby grogu costume8K/yr
- grogu baby costume8K/yr
- yoda baby costume9K/yr
- baby yoda costume infant14K/yr
- baby yoda baby costume4K/yr
- toddler yoda costume4K/yr
- baby yoda halloween costume3K/yr
Top baby yoda costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Star Wars Adult Unisex Baby Grogu The Child Costume One-Piece Union Suit Pajama Onesie For Men And Women (XXS/XS)
Bioworld$41.324.4★367 rev
Star Wars: The Mandalorian Grogu The Child Womens Onesie | Large/X-Large
STAR WARS$49.364.6★291 rev
Star Wars The Mandalorian Baby Yoda Adult Costume Pajamas Jumpsuit (XX-Large) Brown
Mad Engine$25.394.7★93 rev
Toddler Grogu Costume | Kids Deluxe Star Wars Tunic with Gloves Plush Hood and Ears for Halloween Adventures 2T
Fun Costumes$58.345.0★2 rev
STAR WARS Grogu Official Infant Deluxe Halloween Costume - Premium Quality Minky Fabric Top and Pants with Cap and Non-Slip Grip Booties (6-12 months)
Jazwares Costume Play$33.844.6★295 rev
Newest
by launch date
STAR WARS Grogu Official Toddler Halloween Costume - Premium Quality Fabric Robe and Headpiece
Jazwares Costume Play$31.502 rev
Kids Star Wars Grogu Costume Dress with Headband and Frog Accessory | Perfect Green Sidekick for Halloween Cosplay Large
Fun Costumes$51.293 rev
Toddler Grogu Costume | Kids Deluxe Star Wars Tunic with Gloves Plush Hood and Ears for Halloween Adventures 2T
Fun Costumes$58.342 rev
Infant Grogu Costume | Baby Yoda Star Wars Outfit with Fleece Tunic and Plush Hood Perfect for Halloween Party 12/18 Months
Fun Costumes$58.321 rev
Star Wars Adult Unisex Baby Grogu The Child Costume One-Piece Union Suit Pajama Onesie For Men And Women (XXS/XS)
Bioworld$41.32367 rev
Trending
90-day click momentum
STAR WARS The Mandalorian Baby Boy or Girl Costume Zip-Up Hooded Embroidered Coverall Sage Green Grogu 6-9 Months
STAR WARS$37.734.9★
Star Wars Kids Hoodie - The Mandalorian Grogu Baby Yoda Zip-Up Sweatshirt/Costume Hoodie Adorable and Cozy Little Kids Outfit for Juvy Size 7 Years
Fandom Republic$31.184.6★
Star Wars Mandalorian Grogu Zip-Up Hoodie with Baby Yoda Face & Ear Adorable and Cozy Kids Jacket for Toddler Size 5T
Fandom Republic$30.524.6★
STAR WARS Grogu Official Toddler Halloween Costume - Premium Quality Fabric Robe and Headpiece
Jazwares Costume Play$31.505.0★
Star Wars: The Mandalorian Grogu The Child Womens Onesie | Large/X-Large
STAR WARS$49.364.6★
What buyers say about baby yoda costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great size bag”
“very comfortable”
“That features definitely adds to the fun and vibe”
“feels much higher quality than expected”
“comfortable material”
“Ok softness”
“durable”
“Sound quality was also better than I expected”
“The plastic is lightweight so it is easy for kids to wear”
“Worth the $$ for sure”
What buyers complain about
“Runs a little large”
“It was hot”
“Bad quality”
“appears like it used”
“Came super wrinkled due to air tight package”
“I thought it was black”
“This feels like an expensive pretend play to for kids at that price as well”
“I would not recommend for indoors however because of how warm it is”
“The plastic feels pretty typical for a toy”
“Its thick,”
Top return reasons
Common questions
- Is baby yoda costume profitable to sell on Amazon United States?
- The niche generates $21K/yr across 71 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is +261.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the baby yoda costume niche?
- 22 brands and 89 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in baby yoda costume?
- Top complaints mined from reviews: Size-Overall, Warmth, Quality-Overall. The return rate is 8.2% — above our launch gate.
- When does demand for baby yoda costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 51.4× the quietest.
- What does it cost to enter the baby yoda costume niche?
- Listings span $8.81–$84.62; the average listing price is $32.60 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.