Baby Yoda Backpack

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

256K

Growth, 90 days vs prior 90

+63.8%

Conversion, latest week

0.8%

Market size, estimated

$108Ka year

Peak month

July10.2× the quietest month

Top search term

star wars loungefly66K searches a year

Listings sell for $50.84 on average, from $18.96 to $72.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $50.84 that is $0 to $5K a year per listing.

Average price

$50.84inside the $15 to $100 sweet spot

Price range

$18.96–$72.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.2%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #27,332 within Backpacks. It carries 844 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

77%

Out of stock, average day

12.4%

Average rank

#27,332in Backpacks

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

844per listing

Listings tracked

13

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months