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Baby Winter Suit

Fail

Demand is soft, at -72.4% this quarter, so Baby Winter Suit is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$4K/yr362K searches / yr
90-day growth
-72.4%search demand this quarter
Competition
28%top-5 click share · 28 brands · 27 sellers

Flapen Score

Baby Winter Suit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Winter Suit is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Winter Suit market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Winter Suit 362K times last year and spent an estimated $4K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -72.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
-72.4%
Conversion, latest week
0.0%
Market size, estimated
$4Ka year
Peak month
December14.4× the quietest month
Top search term
baby outerwear23K searches a year

02 · Price

A sale here is worth $27.93.

Listings sell for $27.93 on average, from $13.18 to $124.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.93 that is $0 to $3K a year per listing.

Average price
$27.93inside the $15 to $100 sweet spot
Price range
$13.18–$124.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #92 within Baby Boys. It carries 2,505 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#92in Baby Boys
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,505per listing
Listings tracked
83

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baby Winter Suit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

27

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

28%

Top 20: 56%

Open market

30%

  • Brand 138%
  • Brand 212%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Baby Winter Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.4×

Search terms

Top Baby Winter Suit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby outerwear23K/yr
  • baby winter suit51K/yr
  • newborn snowsuit36K/yr
  • baby girl snowsuit44K/yr
  • baby snowsuit 0-3 months21K/yr
  • snowsuit baby girl43K/yr
  • baby snowsuit 6-12 months31K/yr
  • newborn snowsuit 0-3 months16K/yr
  • newborn winter suit6K/yr
  • baby snowsuit 3-6 months9K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Winter Suit

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
32%of negative reviews mention “Size-Overall”
7.8%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Winter Suit questions

Answered from the same tracked data.