Baby Winter Coat

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

-76.8%

Conversion, latest week

0.2%

Market size, estimated

$25Ka year

Peak month

November28.9× the quietest month

Top search term

baby winter coat92K searches a year

Listings sell for $26.44 on average, from $11.06 to $58.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.44 that is $0 to $3K a year per listing.

Average price

$26.44inside the $15 to $100 sweet spot

Price range

$11.06–$58.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.5%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #153 within Baby Boys. It carries 4,314 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

98%

Out of stock, average day

21.9%

Average rank

#153in Baby Boys

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

4,314per listing

Listings tracked

119

22 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

7Amazon's first-year sales bar

Average brand age

42 months