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Baby Wearing Jacket

Fail

Demand is soft, at -73.7% this quarter, so Baby Wearing Jacket is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$22K/yr312K searches / yr
90-day growth
-73.7%search demand this quarter
Competition
51%top-5 click share · 15 brands · 16 sellers

Flapen Score

Baby Wearing Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Wearing Jacket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Wearing Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Wearing Jacket 312K times last year and spent an estimated $22K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-73.7%
Conversion, latest week
0.1%
Market size, estimated
$22Ka year
Peak month
November29.6× the quietest month
Top search term
baby wearing jacket122K searches a year

02 · Price

A sale here is worth $54.66.

Listings sell for $54.66 on average, from $17.32 to $105.11. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $54.66 that is $0 to $5K a year per listing.

Average price
$54.66inside the $15 to $100 sweet spot
Price range
$17.32–$105.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
11.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #16,808 within Shops. It carries 2,182 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
6.5%
Average rank
#16,808in Shops
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
2,182per listing
Listings tracked
28

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Baby Wearing Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

13%

  • Brand 145%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (9 brands, 13%)

Demand

Baby Wearing Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 29.6×

Search terms

Top Baby Wearing Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby wearing jacket122K/yr
  • babywearing jacket29K/yr
  • baby carrier jacket for mom15K/yr
  • baby carrier jacket15K/yr
  • baby wearing sweatshirt18K/yr
  • baby carrier hoodie5K/yr
  • baby wearing jacket women31K/yr
  • baby carrier sweatshirt7K/yr
  • baby wearing coat9K/yr
  • babywearing coat5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Wearing Jacket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Value For Money”
11.9%of orders come back
“Very costly for what you get”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Wearing Jacket questions

Answered from the same tracked data.