Baby Water Shoes 12-18 Months
FailShoppers spend an estimated $24K a year here, so Baby Water Shoes 12-18 Months is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $24K/yr63K searches / yr
- 90-day growth
- +116.7%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 17 sellers
Flapen Score
Baby Water Shoes 12-18 Months against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Water Shoes 12-18 Months is stronger. Inside it, weaker.
Market
The Baby Water Shoes 12-18 Months market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Water Shoes 12-18 Months 63K times last year and spent an estimated $24K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +116.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +116.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $24Ka year
- Peak month
- June12.1× the quietest month
- Top search term
- baby water shoes 12-18 months19K searches a year
02 · Price
A sale here is worth $14.88.
Listings sell for $14.88 on average, from $9.64 to $43.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.88 that is $0 to $1K a year per listing.
- Average price
- $14.88under the $15 to $100 sweet spot
- Price range
- $9.64–$43.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #56 within Baby Boys. It carries 4,418 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #56in Baby Boys
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 4,418per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Baby Water Shoes 12-18 Months products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JIASUQI Babys Girls Boys Comfort Walking Water Shoes for Outdoor Swimming River Mesh Pink 12-18 Months
- Price
- $12.82
- Rating
- 4.6/5
- Reviews
- 3,565
- Age
- 5y ago

Toddler Water Shoes Toddler Swim Shoes Quick Dry Slip On Sneakers for Beach Pool Mesh Grey 12-18 Months Infant
- Price
- $13.38
- Rating
- 4.6/5
- Reviews
- 4,440
- Age
- 5y ago

FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant
- Price
- $14.84
- Rating
- 4.6/5
- Reviews
- 7,736
- Age
- 4y ago

Baby Girls Boys Water Shoes Swim Toddler Barefoot Water Sports Sandals Aqua Socks Sneakers First Walking Shoes for Beach Color WhitePink 12-18 Months Infant
- Price
- $15.48
- Rating
- 4.6/5
- Reviews
- 4,440
- Age
- 2y ago

FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 7,736
- Age
- 5y ago
Trending
estimated 90-day click momentum
Ten Little Splash Sandals for Toddlers Kids Baby Lavender Purple 7
- Price
- $43.72
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 6mo ago

STQ KIDS Toddler Water Shoes for Kids Sandals Quick Dry Cute for Pool Swim Summer 5 US Toddler Blue
- Price
- $16.18
- Rating
- 4.6/5
- Reviews
- 330
- Age
- 2y ago

JOINFREE Baby Boys Girls Water Sports Shoes Barefoot Kids Aqua Beach Sandals Sneakers Beach Swim Pool Shoes Barefoot Walking Shoe Flower 12-18 Months Infant
- Price
- $14.04
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 5mo ago

JOINFREE Baby Water Shoes Girls Sandals Toddler Barefoot Beach Swim Shoes Baby Lightweight Summers Shoes Little Kids Quick-Dry Auqa Socks for Pool River Flower 12-18 Months Infant
- Price
- $14.02
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 5mo ago

Simple Joys by Carters Baby Boys Shawn Water Sandal Grey 4 Infant
- Price
- $14.45
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 5y ago
Newest
by launch date
JOINFREE Baby Water Shoes Girls Sandals Toddler Barefoot Beach Swim Shoes Baby Lightweight Summers Shoes Little Kids Quick-Dry Auqa Socks for Pool River Flower 12-18 Months Infant
- Price
- $14.02
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 5mo ago

JOINFREE Baby Boys Girls Water Sports Shoes Barefoot Kids Aqua Beach Sandals Sneakers Beach Swim Pool Shoes Barefoot Walking Shoe Flower 12-18 Months Infant
- Price
- $14.04
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 5mo ago

Ten Little Splash Sandals for Toddlers Kids Baby Lavender Purple 7
- Price
- $43.72
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 6mo ago

ChayChax Toddler Boys Girls Double Buckle Sandals Childrens Adjustable Back Strap Water Sandal Beige 4 Toddler
- Price
- $12.42
- Rating
- 4.4/5
- Reviews
- 2,372
- Age
- 2y ago

Baby Girls Boys Water Shoes Swim Toddler Barefoot Water Sports Sandals Aqua Socks Sneakers First Walking Shoes for Beach Color WhitePink 12-18 Months Infant
- Price
- $15.48
- Rating
- 4.6/5
- Reviews
- 4,440
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 91%
Open market
9%
- FEETCITY34%
- JOINFREE28%
- JIASUQI21%
- Simple Joys by Carter's3%
- BARERUN3%
- ChayChax2%
- Open — no brand owns it (6 brands, 9%)
Demand
Baby Water Shoes 12-18 Months search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 12.1×
Search terms
Top Baby Water Shoes 12-18 Months search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby water shoes 12-18 months19K/yr
- baby water sandals7K/yr
- baby water shoes 6-12 months8K/yr
- baby water shoes size 35K/yr
- water shoes baby girl5K/yr
- baby pool shoes5K/yr
- water shoes baby boy5K/yr
- baby swim shoes 12-18 months4K/yr
- baby water shoes 18-24 months4K/yr
- baby swim shoes 6-12 months2K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Water Shoes 12-18 Months
We read the reviews and the return reasons for every product selling here.
“size up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Water Shoes 12-18 Months questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









