Is baby urns for ashes profitable to sell on Amazon United States?

The niche generates $71K/yr across 10 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (33/100).

How competitive is the baby urns for ashes niche?

9 brands and 12 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in baby urns for ashes?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.8%.

When does demand for baby urns for ashes peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the baby urns for ashes niche?

Listings span $8.51–$50.78; the average listing price is $20.22 (sweet spot $15–$100). The average incumbent carries 1,893 reviews — the moat a new listing must climb.

baby urns for ashes

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$20.22

avg listing price — sweet spot $15–$100

Price range

Great$8.51–$50.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Okay1,893.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Market size

Bad$71K

$71K/yr · 286K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, baby urns for ashes is a $71K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 33/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

baby urns for ashes market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $61K–$81K; units × avg price
Conversion rate: 1.2%
Avg BSR: #461
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Fumete46%
Dletay14%
Yinplsmemory11%
MTLEE10%
Cherishedly Yours6%
Immortal-Memories5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top baby urns for ashes search terms

ashes keepsake154K/yr +4.0%0.2% conv.
tiny urns for human ashes25K/yr -3.5%0.5% conv.
keepsake for ashes16K/yr -9.4%0.1% conv.
keepsakes for ashes14K/yr +10.0%0.1% conv.
ash keepsakes for human ashes14K/yr -16.2%0.2% conv.
urn set13K/yr -10.5%0.1% conv.
small ashes keepsake11K/yr +27.6%0.2% conv.
little urns9K/yr -7.8%0.2% conv.
small keepsake urns for ashes4K/yr +5.1%0.2% conv.
mini cremation urns7K/yr -2.5%0.2% conv.

All search terms

Top baby urns for ashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)

Fumete$24.784.8★2,501 rev

Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not

Dletay$9.994.8★5,480 rev

Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One

Yinplsmemory$16.914.6★1,028 rev

MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)

MTLEE$50.784.8★1,508 rev

Small Keepsake Cremation Urns for Human Ashes with Velvet Heart Case and Funnel - Beautiful Peaceful Dark Blue Brass Hand Engraved Mini Memorial Urn

Cherishedly Yours$21.134.8★4,103 rev

Newest

by launch date

Small Urns for Human Ashes Keepsake Ceramic Small Cremation Urn for Ashes for Women Adult Male with Gift Box and Velvet Bag 1.6 Mini Urns for Pet Urn Dog Cat Ashes Keepsake Blue

Ngdiluxury$8.51209 rev

1y ago

Cremation Urn Necklace for Ashes Set of 6- Small Cremation Urns for Human/Pet Keepsake Sharing Urns Memorial Ashes Holder-A Limb has Fallen from The Family Tree (6Pcs-Blue)

weikui$20.96753 rev

2y ago

abooxiu Stainless Steel Cremation Bracelet for Ashes Black Memorial Jewelry Keepsake Bangle for Men & Women

abooxiu$15.71351 rev

2y ago

MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)

MTLEE$50.781,508 rev

3y ago

Marble Finish Keepsake Sharing Urn Mini Metal Cremation Urn for Human or Pet Ashes Small Memorial Token Urn with Velvet Bag & Funnel A Perfect Tribute & Gift for Families (Exotic Blue)

Immortal-Memories$13.101,493 rev

3y ago

What buyers say about baby urns for ashes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Very nice product at a surprisingly great price point”

Size-Overall11%

“Perfect size and nice”

Advertised Vs Actual Product10%

“Product as advertised”

Color8%

“Colors are bright”

Value For Money7%

“Definitely worth the money”

Gifting Purpose4%

“This was a welcomed gift to loved ones”

Design-Overall4%

“Beautiful design”

Strength3%

“is sturdy”

Durability2%

“durable”

Weight Light2%

“light weight enough to display or carry with you”

What buyers complain about

Size-Overall39%

“BUT, and is a big one, I'm very disappointed in the size, you can fit your love one aches inside the heart,”

Quality-Overall11%

“Can tell its not well made”

Ease Of Use7%

“so its a struggle to close”

Security4%

“Not a very secure lid”

Brightness/Shine/Glow4%

“They look cheap and too shiny”

Stain Resistance4%

“Blood stains”

Weight Heavy3%

“heavier than expected”

Weight Light1%

“is not lightweight either”

Thickness1%

“The clasp is somewhat thin”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product5%

Color5%

Wrist Fit5%

Quality-Overall4%

Defective Material/Parts4%

Functionality-Overall3%

Chain/Key Quality2%

Value For Money2%

Paint Quality2%

Common questions

Is baby urns for ashes profitable to sell on Amazon United States?: The niche generates $71K/yr across 10 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (33/100).
How competitive is the baby urns for ashes niche?: 9 brands and 12 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in baby urns for ashes?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.8%.
When does demand for baby urns for ashes peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the baby urns for ashes niche?: Listings span $8.51–$50.78; the average listing price is $20.22 (sweet spot $15–$100). The average incumbent carries 1,893 reviews — the moat a new listing must climb.