Baby Underwear

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.

Searches, last 12 months

418K

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

4.4%

Market size, estimated

$324Ka year

Peak month

November1.5× the quietest month

Top search term

toddler underwear boys 2t80K searches a year

Listings sell for $17.46 on average, from $7.52 to $31.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $17.46 that is $4K to $9K a year per listing.

Average price

$17.46inside the $15 to $100 sweet spot

Price range

$7.52–$31.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.9%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #35 within Clothing. It carries 7,673 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

98%

Out of stock, average day

2.1%

Average rank

#35in Clothing

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

7,673per listing

Listings tracked

96

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months