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Baby Undershirts

Fail

Buyers convert on only 1.3% of searches, so Baby Undershirts is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$68K/yr300K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
18%top-5 click share · 25 brands · 34 sellers

Flapen Score

Baby Undershirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Undershirts is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Undershirts market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Undershirts 300K times last year and spent an estimated $68K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
1.3%
Market size, estimated
$68Ka year
Peak month
November1.6× the quietest month
Top search term
baby undershirts50K searches a year

02 · Price

A sale here is worth $17.39.

Listings sell for $17.39 on average, from $5.65 to $39.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.39 that is $0 to $2K a year per listing.

Average price
$17.39inside the $15 to $100 sweet spot
Price range
$5.65–$39.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #94 within Baby Boys. It carries 10,468 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#94in Baby Boys
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
10,468per listing
Listings tracked
125

04 · Newcomers

13 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
13Amazon's first-year sales bar
Average brand age
37 months

Products

Top Baby Undershirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

34

Top-5 brand share

83%

Top 20: 98%

Top-5 click share

18%

Top 20: 42%

Open market

15%

  • Brand 135%
  • Brand 226%
  • Brand 310%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (19 brands, 15%)

Demand

Baby Undershirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Baby Undershirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby undershirts50K/yr
  • baby shirt26K/yr
  • newborn shirts16K/yr
  • baby shirts 12-18 months16K/yr
  • baby boy shirt16K/yr
  • 12 month boy shirts16K/yr
  • baby boy shirts 12-18 months18K/yr
  • baby boys tops17K/yr
  • camisetas para bebe12K/yr
  • baby shirts 0-3 months13K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Undershirts

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Size up”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Undershirts questions

Answered from the same tracked data.