Baby Toys

Shoppers searched for this 31.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.

Searches, last 12 months

31.4M

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

1.4%

Market size, estimated

$8.5Ma year

Peak month

December3.6× the quietest month

Top search term

baby girl clothes6.6M searches a year

Listings sell for $19.61 on average, from $3.84 to $133.61. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 3,000 to 4,000 of them. At $19.61 that is $59K to $78K a year per listing.

Average price

$19.61inside the $15 to $100 sweet spot

Price range

$3.84–$133.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

3,000–4,000

Revenue per listing a year

$59K–$78K

Returns

1.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #47 within Baby Boys. It carries 14,701 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#47in Baby Boys

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

14,701per listing

Listings tracked

155

46 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

46

Successful launches

32Amazon's first-year sales bar

Average brand age

41 months