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Baby Thermal Set

Fail

Demand is soft, at -83.7% this quarter, so Baby Thermal Set is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$9K/yr120K searches / yr
90-day growth
-83.7%search demand this quarter
Competition
26%top-5 click share · 28 brands · 32 sellers

Flapen Score

Baby Thermal Set against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Thermal Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Thermal Set market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Thermal Set 120K times last year and spent an estimated $9K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -83.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-83.7%
Conversion, latest week
0.4%
Market size, estimated
$9Ka year
Peak month
December26.4× the quietest month
Top search term
baby thermal13K searches a year

02 · Price

A sale here is worth $17.84.

Listings sell for $17.84 on average, from $9.63 to $31.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.84 that is $0 to $2K a year per listing.

Average price
$17.84inside the $15 to $100 sweet spot
Price range
$9.63–$31.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #227 within Clothing. It carries 1,978 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#227in Clothing
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,978per listing
Listings tracked
77

04 · Newcomers

11 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
11Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baby Thermal Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

32

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

26%

Top 20: 57%

Open market

36%

  • Brand 121%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Baby Thermal Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 26.4×

Search terms

Top Baby Thermal Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby thermal13K/yr
  • toddler thermal shirt15K/yr
  • baby thermal set13K/yr
  • baby thermals8K/yr
  • ropa trmica para bebe6K/yr
  • 2t thermal set6K/yr
  • baby long johns5K/yr
  • toddler long johns thermal set4K/yr
  • thermal clothes for toddler4K/yr
  • toddler thermal pants7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Thermal Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Warmth”
23%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Get one size up”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baby Thermal Set questions

Answered from the same tracked data.