Baby Swimsuit Girl
MaybeThe top 5 products take only 15% of clicks. But buyers convert on only 1.0% of searches, so Baby Swimsuit Girl is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $390K/yr2.2M searches / yr
- 90-day growth
- +27.2%search demand this quarter
- Competition
- 15%top-5 click share · 35 brands · 47 sellers
Flapen Score
Baby Swimsuit Girl against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Swimsuit Girl is stronger. Inside it, weaker.
Market
The Baby Swimsuit Girl market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Swimsuit Girl 2.2M times last year and spent an estimated $390K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +27.2%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $390Ka year
- Peak month
- June6.3× the quietest month
- Top search term
- baby swimsuit girl378K searches a year
02 · Price
A sale here is worth $17.62.
Listings sell for $17.62 on average, from $8.89 to $43.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $17.62 that is $2K to $4K a year per listing.
- Average price
- $17.62inside the $15 to $100 sweet spot
- Price range
- $8.89–$43.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #39 within Baby Girls. It carries 1,534 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #39in Baby Girls
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,534per listing
- Listings tracked
- 161
04 · Newcomers
28 of last year's 81 launches cleared the first-year sales bar.
81 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 81
- Successful launches
- 28Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Baby Swimsuit Girl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SODLON Baby Girl Swimsuit 6-12 Months Pink Strawberry Long Sleeve One-Piece Infant Bathing Suit Girl Beach Hat Swimwear
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 451
- Age
- 1y ago

Baby Girl Swimsuit 6-9 Months Infant Baby Girl Bathing Suit 9-12 Months Long Sleeve Blue Daisy Floral Ruffle One-Piece Zipper Baby Rash Guard Swim Suit with Hat Summer Beach Essentials
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 8mo ago

Infant Baby Girl Swimsuit One-Piece Long Sleeve Rash Guard with Hat Set Floral Zipper Bathing Suit Leopard Beach Wear (3-6 Months Flower#2)
- Price
- $19.80
- Rating
- 4.8/5
- Reviews
- 992
- Age
- 4y ago

RuffleButts Baby Girls UPF 50+ Sun Protection Novelty Print Long Sleeve One Piece Rash Guard Swimsuit with Zipper - Orange You The Sweetest 6-12m
- Price
- $28.11
- Rating
- 4.9/5
- Reviews
- 7,321
- Age
- 2y ago

SODLON Baby Girl Swimsuit 6-12 Month Infant One-Piece Bathing Suit Cute Ruffle Cartoon Swimwear with Sunhat & Headband Summer Bow Tankini Bikini Baby Beach Essentials Blue Duck
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Amazon Essentials X Sofia Grainge Baby Girls Baby Girls and Toddler Two Piece Swim Suit Ivory Navy Even Stripe 4T
- Price
- $17.04
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2mo ago

Amazon Essentials X Sofia Grainge Baby Girls Baby Girls and Toddler Two Piece Swim Suit Ivory Lemon 2T
- Price
- $17.01
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2mo ago

Carters Girl 1-Piece Rashguard Blue 6M
- Price
- $14.76
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 5mo ago

UMELOK Baby Girls Swimwear Sets One Piece Rash Guard Swimsuit with Sun Hat (Pink Tropical jungle 9-12 months)
- Price
- $15.94
- Rating
- 4.6/5
- Reviews
- 731
- Age
- 3y ago

UMELOK Baby Girls Swimsuit One Piece Full Zip with Long Sleeve UPF 50+ Sun Protection Sunsuit Pink Flower 9M
- Price
- $18.65
- Rating
- 4.8/5
- Reviews
- 1,204
- Age
- 3y ago
Newest
by launch date
Amazon Essentials X Sofia Grainge Baby Girls Baby Girls and Toddler Two Piece Swim Suit Ivory Navy Even Stripe 4T
- Price
- $17.04
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2mo ago

Amazon Essentials X Sofia Grainge Baby Girls Baby Girls and Toddler Two Piece Swim Suit Ivory Lemon 2T
- Price
- $17.01
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2mo ago

Simple Joys by Carters Baby and Toddler Girls 1-Piece Zip Rashguard
- Price
- $15.87
- Rating
- 4.8/5
- Reviews
- 7,463
- Age
- 2mo ago

Carters Girl 1-Piece Rashguard Blue 6M
- Price
- $14.76
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 5mo ago

HONGTEYA Baby Girl Swimsuit Toddler Bathing Suit Girl Summer Beach Bikini UPF 50+ Sun Protection Easy Dry Size 3M-5t (US Age 12 Months 18 Months Strawberry)
- Price
- $11.38
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.
Brands
35 falling
Sellers
47
Est. top-5 brand share
54%
Top 20: 94%
Est. top-5 click share
15%
Top 20: 39%
Open market
38%
- UMELOK15%
- RuffleButts14%
- SODLON10%
- Simple Joys by Carter's8%
- Renotemy8%
- Amazon Essentials7%
Demand
Baby Swimsuit Girl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.3×
Search terms
Top Baby Swimsuit Girl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby swimsuit girl378K/yr
- baby girl swimsuit353K/yr
- baby swimsuit191K/yr
- 2t swimsuit girl165K/yr
- baby bathing suit girl155K/yr
- baby girl bathing suit133K/yr
- infant swimsuit girl107K/yr
- toddler swim99K/yr
- 18 month swimsuit girl74K/yr
- baby bathing suit75K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Swimsuit Girl
We read the reviews and the return reasons for every product selling here.
“size down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Swimsuit Girl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









