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Baby Sweater

Fail

Demand is soft, at -37.2% this quarter, so Baby Sweater is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$135K/yr1.3M searches / yr
90-day growth
-37.2%search demand this quarter
Competition
25%top-5 click share · 27 brands · 39 sellers

Flapen Score

Baby Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Sweater is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Sweater 1.3M times last year and spent an estimated $135K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
0.6%
Market size, estimated
$135Ka year
Peak month
November5.3× the quietest month
Top search term
baby sweater247K searches a year

02 · Price

A sale here is worth $18.46.

Listings sell for $18.46 on average, from $11.53 to $35.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.46 that is $0 to $2K a year per listing.

Average price
$18.46inside the $15 to $100 sweet spot
Price range
$11.53–$35.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #176 within Baby Boys. It carries 3,938 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#176in Baby Boys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,938per listing
Listings tracked
87

04 · Newcomers

10 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
10Amazon's first-year sales bar
Average brand age
37 months

Products

Top Baby Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

39

Top-5 brand share

75%

Top 20: 96%

Top-5 click share

25%

Top 20: 52%

Open market

22%

  • Brand 142%
  • Brand 212%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Baby Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Baby Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby sweater247K/yr
  • baby cardigan85K/yr
  • toddler sweater210K/yr
  • baby girl sweater105K/yr
  • newborn sweater73K/yr
  • baby boy sweater96K/yr
  • baby girl cardigan48K/yr
  • toddler girl sweater105K/yr
  • baby sweater girl12K/yr
  • baby sweaters41K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Sweater

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Not true to size”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Sweater questions

Answered from the same tracked data.