Baby Sun Hat

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+67.2%

Conversion, latest week

2.8%

Market size, estimated

$1.0Ma year

Peak month

June10.4× the quietest month

Top search term

baby sun hat637K searches a year

Listings sell for $13.26 on average, from $7.52 to $22.62. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $13.26 that is $10K to $13K a year per listing.

Average price

$13.26under the $15 to $100 sweet spot

Price range

$7.52–$22.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

2.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #35 within Baby Boys. It carries 2,853 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#35in Baby Boys

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

2,853per listing

Listings tracked

69

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

43 months