baby socks 12-18 months
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Market size
Okay$210K$210K/yr · 495K searches
Price range
Bad$6.94–$17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,820.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baby socks 12-18 months is a $210K/yr Amazon United States market (495K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby socks 12-18 months market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $231K–$289K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.3%
- Avg brand age
- 38 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
28
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
36%
Top 20: 67%
Open market
36%
- ZAPLES22%
- Little Me12%
- ANYANIME8%
- Sooneeya8%
- JAKIDAR7%
- EUFANCE7%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -27.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top baby socks 12-18 months search terms
- baby socks 12-18 months237K/yr
- 6-12 month socks55K/yr
- baby boy socks 6-12 months49K/yr
- medias para bebes 6-12 meses18K/yr
- baby socks for girls13K/yr
- baby girl socks 3-6 months10K/yr
- baby socks 12 months16K/yr
- baby socks 12-24 months11K/yr
- 6 month socks12K/yr
- medias bebe nia7K/yr
Top baby socks 12-18 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls Assorted 9 Pack 12-36 Months
ZAPLES$13.374.8★42,646 rev
ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls White 12-36 Months
ZAPLES$14.734.8★42,646 rev
Little Me 20-Pair Newborn Baby Infant & Toddler Girls Socks 0-12/12-24 Months Assorted Size Pack Multi 20 count (Pack of 1)
Little Me$12.184.8★17,214 rev
Sooneeya Kids Girls Crew Socks Toddler Ruffle Non Slip Socks with Grips Breathable Casual Socks 3-4T 6 Pairs White Beige Grey Orange Pink Deep Pink
Sooneeya$11.744.6★238 rev
ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly
ANYANIME$12.444.7★2,037 rev
Newest
by launch date
DarkCom Toddler Baby Socks Ruffle Girls Grip Non Slip 6 Pairs Socks for Kids Cute Athletic Ankle Frilly 6M-5Years
DarkCom$9.0881 rev
Bearbay Toddler Non Slip Cotton Crew Socks with Anti-slip Dots for Infant Baby Boys Girls 9 Pairs Plain Blue
Bearbay$9.38387 rev
Sooneeya Kids Girls Crew Socks Toddler Ruffle Non Slip Socks with Grips Breathable Casual Socks 3-4T 6 Pairs White Beige Grey Orange Pink Deep Pink
Sooneeya$11.74238 rev
Sooneeya Girls Toddler Ruffle Socks Kids Safe Grippy Socks Breathable and Soft Cotton 3-4T 6 Pairs White
Sooneeya$10.47238 rev
EUFANCE Toddler Non Slip Grip Ankle Socks with Grippers Cute Seamless for Baby Boys Girls Infants Kids 6 Pairs
EUFANCE$11.70457 rev
Trending
90-day click momentumDarkCom Toddler Baby Socks Ruffle Girls Grip Non Slip 6 Pairs Socks for Kids Cute Athletic Ankle Frilly 6M-5Years
DarkCom$9.084.6★
Sooneeya Kids Girls Crew Socks Toddler Ruffle Non Slip Socks with Grips Breathable Casual Socks 3-4T 6 Pairs White Beige Grey Orange Pink Deep Pink
Sooneeya$11.744.6★
EUFANCE Toddler Non Slip Grip Ankle Socks with Grippers Cute Seamless for Baby Boys Girls Infants Kids 6 Pairs
EUFANCE$11.704.7★
ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly
ANYANIME$9.024.7★
Aroveea Baby Toddler Socks Grip Non Slip Boys Girls Cotton 12 Pack for 1-3T Kids Ankle Cute Socks 6M-7Years
Aroveea$14.194.8★
What buyers say about baby socks 12-18 months
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Great quality and exactly as I ordered”
“Great color choices”
“Really Comfortable Shoes”
“Soft and stretchy”
“Great value”
“durable material”
“It is easy to wear”
“My granddaughter can walk well in them”
“Super cute and comfy material”
What buyers complain about
“Size runs small”
“Fall apart”
“Poor Quality”
“not thick”
“No stretch”
“not soft”
“Weird skin reaction — itching/burning”
“do not like to stay on little feet”
“after washing they literally fall apart”
“I cant wear them without sock bc my toes get sweaty”
Top return reasons
Common questions
- Is baby socks 12-18 months profitable to sell on Amazon United States?
- The niche generates $210K/yr across 50 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the baby socks 12-18 months niche?
- 23 brands and 28 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in baby socks 12-18 months?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.2%.
- When does demand for baby socks 12-18 months peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the baby socks 12-18 months niche?
- Listings span $6.94–$17.60; the average listing price is $11.57 (sweet spot $15–$100). The average incumbent carries 7,821 reviews — the moat a new listing must climb.