Baby Socks 12-18 Months

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months

495K

Growth, 90 days vs prior 90

-27.6%

Conversion, latest week

3.7%

Market size, estimated

$210Ka year

Peak month

November2.6× the quietest month

Top search term

baby socks 12-18 months237K searches a year

Listings sell for $11.57 on average, from $6.94 to $17.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $11.57 that is $3K to $6K a year per listing.

Average price

$11.57under the $15 to $100 sweet spot

Price range

$6.94–$17.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #103 within Baby Boys. It carries 7,821 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#103in Baby Boys

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

7,821per listing

Listings tracked

50

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months