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Baby Snowsuit

Fail

Demand is soft, at -84.5% this quarter, so Baby Snowsuit is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$79K/yr1.1M searches / yr
90-day growth
-84.5%search demand this quarter
Competition
25%top-5 click share · 29 brands · 28 sellers

Flapen Score

Baby Snowsuit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Snowsuit is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Snowsuit market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Snowsuit 1.1M times last year and spent an estimated $79K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -84.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-84.5%
Conversion, latest week
0.2%
Market size, estimated
$79Ka year
Peak month
December19.1× the quietest month
Top search term
baby snowsuit408K searches a year

02 · Price

A sale here is worth $29.41.

Listings sell for $29.41 on average, from $9.21 to $124.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $29.41 that is $0 to $3K a year per listing.

Average price
$29.41inside the $15 to $100 sweet spot
Price range
$9.21–$124.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #77 within Baby Boys. It carries 2,560 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
17.7%
Average rank
#77in Baby Boys
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,560per listing
Listings tracked
86

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Baby Snowsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

28

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

25%

Top 20: 56%

Open market

32%

  • Brand 134%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Baby Snowsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.1×

Search terms

Top Baby Snowsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby snowsuit408K/yr
  • baby bunting61K/yr
  • infant snowsuit114K/yr
  • baby snow suit99K/yr
  • baby winter suit51K/yr
  • newborn snowsuit36K/yr
  • baby girl snowsuit44K/yr
  • baby boy snowsuit34K/yr
  • snowsuit baby girl43K/yr
  • baby snowsuit 6-12 months31K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Snowsuit

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Warmth”
32%of negative reviews mention “Size-Overall”
8.7%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Snowsuit questions

Answered from the same tracked data.