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Baby Shower Gifts for Girls

Fail

Shoppers spend an estimated $26K a year here, so Baby Shower Gifts for Girls is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$26K/yr267K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
19%top-5 click share · 94 brands · 136 sellers

Flapen Score

Baby Shower Gifts for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Shower Gifts for Girls is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Gifts for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shower Gifts for Girls 267K times last year and spent an estimated $26K. The top 5 brands take 24% of clicks. Demand peaks in Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
0.5%
Market size, estimated
$26Ka year
Peak month
March3.0× the quietest month
Top search term
pink baby stuff112K searches a year

02 · Price

A sale here is worth $17.80.

Listings sell for $17.80 on average, from $2.01 to $168.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.80 that is $0 to $2K a year per listing.

Average price
$17.80inside the $15 to $100 sweet spot
Price range
$2.01–$168.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #98 within Baby Girls. It carries 5,813 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#98in Baby Girls
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
5,813per listing
Listings tracked
128

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Baby Shower Gifts for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

94 rising

Sellers

136

Top-5 brand share

24%

Top 20: 60%

Top-5 click share

19%

Top 20: 51%

Open market

73%

  • Brand 18%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Baby Shower Gifts for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Baby Shower Gifts for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink baby stuff112K/yr
  • pink baby essentials16K/yr
  • pink baby21K/yr
  • baby girls accessories20K/yr
  • baby girl accessories 0-3 months21K/yr
  • cute baby girl accessories13K/yr
  • pink newborn essentials14K/yr
  • pink baby items14K/yr
  • pink baby girl stuff11K/yr
  • babygirl stuff8K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Gifts for Girls

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Just small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Shower Gifts for Girls questions

Answered from the same tracked data.