Baby Shoes 12-18 Months

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

2.0%

Market size, estimated

$150Ka year

Peak month

October1.5× the quietest month

Top search term

baby shoes 12-18 months368K searches a year

Listings sell for $18.15 on average, from $6.40 to $33.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.15 that is $2K to $5K a year per listing.

Average price

$18.15inside the $15 to $100 sweet spot

Price range

$6.40–$33.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

6.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #415 within Baby Boys. It carries 2,859 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#415in Baby Boys

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,859per listing

Listings tracked

51

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months