Baby Shoes

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

0.9%

Market size, estimated

$375Ka year

Peak month

March1.8× the quietest month

Top search term

baby girl shoes778K searches a year

Listings sell for $15.52 on average, from $6.40 to $38.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $15.52 that is $2K to $4K a year per listing.

Average price

$15.52inside the $15 to $100 sweet spot

Price range

$6.40–$38.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

6.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #173 within Baby Boys. It carries 2,580 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#173in Baby Boys

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,580per listing

Listings tracked

122

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

8Amazon's first-year sales bar

Average brand age

45 months