Baby Shark Pajamas
FailShoppers spend an estimated $66K a year here, so Baby Shark Pajamas is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $66K/yr184K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 16%top-5 click share · 27 brands · 38 sellers
Flapen Score
Baby Shark Pajamas against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Shark Pajamas is stronger. Inside it, weaker.
Market
The Baby Shark Pajamas market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Shark Pajamas 184K times last year and spent an estimated $66K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $66Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- baby shark pajamas34K searches a year
02 · Price
A sale here is worth $20.38.
Listings sell for $20.38 on average, from $3.04 to $37.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.38 that is $0 to $2K a year per listing.
- Average price
- $20.38inside the $15 to $100 sweet spot
- Price range
- $3.04–$37.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #2,404 within Baby Boys. It carries 804 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 10.2%
- Average rank
- #2,404in Baby Boys
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 804per listing
- Listings tracked
- 126
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Baby Shark Pajamas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nickelodeon Baby Shark Girls 2-Piece Tank Top and Bike Shorts Set for Toddlers
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Pinkfong Baby Shark Toddler Girls Glitter 2-Piece Knit Coverall and Headband Outfit Baby Shark Pink 2T
- Price
- $19.40
- Rating
- 4.7/5
- Reviews
- 334
- Age
- 4y ago

Pinkfong Baby Shark Toddler Girls Graphic T-Shirt and Leggings Outfit Set Pink/Blue 3T
- Price
- $19.66
- Rating
- 4.8/5
- Reviews
- 1,338
- Age
- 4y ago

Nickelodeon Baby Shark Girls T-Shirts and Legging Pants Set for Infant and Toddlers
- Price
- $24.60
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 5y ago

Nickelodeon Baby Shark Girls Long Sleeve Shirt and Jogger Set for Infant Toddler and Little Kids Pink/Grey
- Price
- $25.83
- Rating
- 4.7/5
- Reviews
- 332
- Age
- 5y ago
Trending
estimated 90-day click momentum
Little Sleepies Pajamas for Baby Boys & Girls Viscose from Bamboo Baby Pajamas Snug Sleeper Toddler PJs 2-Way Zipper Shark Soiree 3-6M
- Price
- $36.08
- Rating
- 4.7/5
- Reviews
- 3,187
- Age
- 2y ago

LIOMENGZI Toddler Baby Boy Hooded Shark Summer Outfit Funny T-Shirt Shorts Set Infant Shark Clothes 6 12 18 Months 2T 3T(Blue Shark 12-18 Months)
- Price
- $13.24
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago

Nickelodeon Baby Shark Boys 3 Piece Short Set (Toddler/Kid) Navy 3T
- Price
- $12.76
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago

Pinkfong Baby Shark Toddler Girls Graphic T-Shirt and Leggings Outfit Set Pink/Blue 3T
- Price
- $19.66
- Rating
- 4.8/5
- Reviews
- 1,338
- Age
- 4y ago

Nickelodeon Baby Shark Boys 3 Piece Short Set (Toddler/Kid) Grey 5
- Price
- $13.05
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch date
Nickelodeon Boys Pajamas Baby Shark 18 Months
- Price
- $19.29
- Rating
- 4.7/5
- Reviews
- 437
- Age
- 2mo ago

LIOMENGZI Toddler Baby Boy Hooded Shark Summer Outfit Funny T-Shirt Shorts Set Infant Shark Clothes 6 12 18 Months 2T 3T(Blue Shark 12-18 Months)
- Price
- $13.24
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago

Plaaee Girls Sleeveless Dress Shark Blue Sundress for Casual Home Party Beach 4T
- Price
- $9.90
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

Nickelodeon Baby Shark Girls 2-Piece Tank Top and Bike Shorts Set for Toddlers
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Little Sleepies Pajamas for Baby Boys & Girls Viscose from Bamboo Baby Pajamas Snug Sleeper Toddler PJs 2-Way Zipper Shark Soiree 3-6M
- Price
- $36.08
- Rating
- 4.7/5
- Reviews
- 3,187
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 16% of clicks, no more. An open shelf where new products get seen.
Brands
27 rising
Sellers
38
Est. top-5 brand share
78%
Top 20: 98%
Est. top-5 click share
16%
Top 20: 45%
Open market
17%
- Nickelodeon39%
- Pinkfong18%
- Luke and Lulu10%
- Tstars7%
- Baby Shark5%
- Bellabu Bear5%
- Open — no brand owns it (21 brands, 17%)
Demand
Baby Shark Pajamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Baby Shark Pajamas search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shark pajamas34K/yr
- baby shark dress17K/yr
- baby shark clothes24K/yr
- baby shark toothbrush20K/yr
- baby shark clothes girl7K/yr
- baby shark outfit12K/yr
- baby shark outfit girl11K/yr
- baby shark toddler clothes8K/yr
- baby shark outfit boys6K/yr
- baby shark pjs8K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shark Pajamas
We read the reviews and the return reasons for every product selling here.
“Pretty big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shark Pajamas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









