Skip to content

Baby Shark Pajamas

Fail

Shoppers spend an estimated $66K a year here, so Baby Shark Pajamas is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$66K/yr184K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
16%top-5 click share · 27 brands · 38 sellers

Flapen Score

Baby Shark Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Shark Pajamas is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shark Pajamas 184K times last year and spent an estimated $66K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
1.8%
Market size, estimated
$66Ka year
Peak month
December2.2× the quietest month
Top search term
baby shark pajamas34K searches a year

02 · Price

A sale here is worth $20.38.

Listings sell for $20.38 on average, from $3.04 to $37.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.38 that is $0 to $2K a year per listing.

Average price
$20.38inside the $15 to $100 sweet spot
Price range
$3.04–$37.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #2,404 within Baby Boys. It carries 804 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
10.2%
Average rank
#2,404in Baby Boys
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
804per listing
Listings tracked
126

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Baby Shark Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

38

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

16%

Top 20: 45%

Open market

17%

  • Brand 139%
  • Brand 218%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (21 brands, 17%)

Demand

Baby Shark Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Baby Shark Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark pajamas34K/yr
  • baby shark dress17K/yr
  • baby shark clothes24K/yr
  • baby shark toothbrush20K/yr
  • baby shark clothes girl7K/yr
  • baby shark outfit12K/yr
  • baby shark outfit girl11K/yr
  • baby shark toddler clothes8K/yr
  • baby shark outfit boys6K/yr
  • baby shark pjs8K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark Pajamas

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Pretty big”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Baby Shark Pajamas questions

Answered from the same tracked data.