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Baby Shark Costume

Fail

Buyers convert on only 0.7% of searches, so Baby Shark Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$49K/yr338K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
26%top-5 click share · 30 brands · 49 sellers

Flapen Score

Baby Shark Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Shark Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shark Costume 338K times last year and spent an estimated $49K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
0.7%
Market size, estimated
$49Ka year
Peak month
October67.3× the quietest month
Top search term
baby shark costume187K searches a year

02 · Price

A sale here is worth $22.08.

Listings sell for $22.08 on average, from $8.51 to $36.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.08 that is $2K to $6K a year per listing.

Average price
$22.08inside the $15 to $100 sweet spot
Price range
$8.51–$36.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #6,162 within Baby. It carries 998 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
94%
Out of stock, average day
8.2%
Average rank
#6,162in Baby
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
998per listing
Listings tracked
70

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Baby Shark Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

49

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

26%

Top 20: 67%

Open market

36%

  • Brand 126%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Baby Shark Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 67.3×

Search terms

Top Baby Shark Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark costume187K/yr
  • baby shark onesie12K/yr
  • baby shark halloween costume15K/yr
  • baby shark costume 3t10K/yr
  • baby shark costumes6K/yr
  • baby shark costume 2t12K/yr
  • baby shark costume toddler52K/yr
  • baby shark costume 4t6K/yr
  • toddler baby shark costume10K/yr
  • baby shark toddler costume11K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark Costume

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Size-Overall”
6.2%of orders come back
“It was small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Shark Costume questions

Answered from the same tracked data.