Baby Shark Backpack
FailShoppers spend an estimated $30K a year here, so Baby Shark Backpack is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $30K/yr48K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 33 sellers
Flapen Score
Baby Shark Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Shark Backpack is stronger. Inside it, weaker.
Market
The Baby Shark Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Shark Backpack 48K times last year and spent an estimated $30K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $30Ka year
- Peak month
- August7.0× the quietest month
- Top search term
- baby shark backpack38K searches a year
02 · Price
A sale here is worth $23.21.
Listings sell for $23.21 on average, from $8.27 to $47.47. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.21 that is $0 to $2K a year per listing.
- Average price
- $23.21inside the $15 to $100 sweet spot
- Price range
- $8.27–$47.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,785 within Backpacks. It carries 2,463 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 85%
- Out of stock, average day
- 15.1%
- Average rank
- #1,785in Backpacks
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,463per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Baby Shark Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baby Shark Mini Backpack for Boys Girls Toddler Preschool - Deluxe 11 School Bag with Stickers (Baby Shark School Supplies Bundle)
- Price
- $16.18
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 10y ago

AI ACCESSORY INNOVATIONS Baby Shark 2 Piece Backpack Set Boys & Girls 16 School Bag Blue
- Price
- $32.75
- Rating
- 4.4/5
- Reviews
- 798
- Age
- 4y ago

Alveroya Toddler Backpack for Boys 12 Inch Mini Blue Shark Daycare Bag Lightweight Water-Resistant Small Preschool Bookbag for Nursery Ages 2-4
- Price
- $18.84
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago

BOENLE Cute Shark Backpack for Boys Girls Elementary School Bag Kids Bookbag Travel Rucksack
- Price
- $32.25
- Rating
- 4.7/5
- Reviews
- 296
- Age
- 2y ago

Nickelodeon Baby Unisex Baby Shark 5 Pack Shorty Socks
- Price
- $8.51
- Rating
- 4.8/5
- Reviews
- 445
- Age
- 4y ago
Trending
estimated 90-day click momentum
AIOMXZZ Shark Backpack for Boys Kids School Backpack - Durable Elementary School Bookbag with Padded Straps for Toddler Daypack
- Price
- $33.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Yirasnezy Cute Shark Toddler Backpack for Boys Toddler Preschool Kids Backpack for Boys Ages 36 Lightweight Kindergarten School Bag Blue Cartoon Animal Daycare Small Bookbag Shark Backpacks 13 H
- Price
- $26.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Nickelodeon Baby Unisex Baby Shark 5 Pack Shorty Socks
- Price
- $8.51
- Rating
- 4.8/5
- Reviews
- 445
- Age
- 4y ago

Itzy Ritzy Toddler Backpack - Daycare Bag - Features Adjustable Shoulder Straps 2 Side Pockets & Spacious Interior with Wipeable Fabric Lining & Name Label Farm Backpack
- Price
- $32.48
- Rating
- 4.8/5
- Reviews
- 1,215
- Age
- 1y ago

Itzy Ritzy Toddler Backpack - Daycare Bag - Features Adjustable Shoulder Straps 2 Side Pockets & Spacious Interior with Wipeable Fabric Lining & Name Label Strawberry Backpack
- Price
- $30.33
- Rating
- 4.8/5
- Reviews
- 1,215
- Age
- 2y ago
Newest
by launch date
Yirasnezy Cute Shark Toddler Backpack for Boys Toddler Preschool Kids Backpack for Boys Ages 36 Lightweight Kindergarten School Bag Blue Cartoon Animal Daycare Small Bookbag Shark Backpacks 13 H
- Price
- $26.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

AIOMXZZ Shark Backpack for Boys Kids School Backpack - Durable Elementary School Bookbag with Padded Straps for Toddler Daypack
- Price
- $33.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Baby Shark Mini Backpack for Kids - Bundle with 11 School Bag for Kids Plus Water Bottle Stickers More | Baby Shark Backpack for Toddlers
- Price
- $16.73
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Alveroya Toddler Backpack for Boys 12 Inch Mini Blue Shark Daycare Bag Lightweight Water-Resistant Small Preschool Bookbag for Nursery Ages 2-4
- Price
- $18.84
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago

STEAMEDBUN Corduroy Toddler Backpack for Boys 2-4: Kids backpack for Boys Girls - 12 inch Preschool Kindergarten Backpacks - Dinosaur
- Price
- $17.53
- Rating
- 4.8/5
- Reviews
- 450
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
33
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 87%
Open market
27%
- Baby Shark33%
- AI ACCESSORY INNOVATIONS10%
- Alveroya9%
- BOENLE7%
- Nickelodeon7%
- Itzy Ritzy7%
Demand
Baby Shark Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 7.0×
Search terms
Top Baby Shark Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shark backpack38K/yr
- baby shark bag5K/yr
- baby shark bookbag4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shark Backpack
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shark Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









