Baby Robe
FailBuyers convert on only 0.7% of searches, so Baby Robe is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $93K/yr821K searches / yr
- 90-day growth
- -26.1%search demand this quarter
- Competition
- 35%top-5 click share · 17 brands · 33 sellers
Flapen Score
Baby Robe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Robe is stronger. Inside it, weaker.
Market
The Baby Robe market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Robe 821K times last year and spent an estimated $93K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 821K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 821K
- Growth, 90 days vs prior 90
- -26.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $93Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- baby robe185K searches a year
02 · Price
A sale here is worth $15.66.
Listings sell for $15.66 on average, from $8.04 to $27.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.66 that is $2K to $4K a year per listing.
- Average price
- $15.66inside the $15 to $100 sweet spot
- Price range
- $8.04–$27.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #131 within Baby Boys. It carries 6,683 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #131in Baby Boys
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 6,683per listing
- Listings tracked
- 54
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Baby Robe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old
- Price
- $24.67
- Rating
- 4.8/5
- Reviews
- 274
- Age
- 1y ago

Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pretty Elephant 0-9 Months
- Price
- $11.81
- Rating
- 4.8/5
- Reviews
- 17,582
- Age
- 8y ago

Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift
- Price
- $13.10
- Rating
- 4.7/5
- Reviews
- 1,647
- Age
- 12y ago

Rising Star Pink Bathrobe Spa Set Robe Slippers & Cap - Newborn Baby Girls
- Price
- $27.41
- Rating
- 4.7/5
- Reviews
- 965
- Age
- 4y ago

Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months
- Price
- $15.42
- Rating
- 4.8/5
- Reviews
- 497
- Age
- 3y ago
Trending
estimated 90-day click momentum
Hudson Baby Unisex Baby Plush Animal Face Bathrobe Flamingo 0-9 Months
- Price
- $10.04
- Rating
- 4.8/5
- Reviews
- 26,485
- Age
- 3y ago

Hudson Baby Unisex Baby Plush Animal Face Bathrobe Blue Elephant 0-9 Months
- Price
- $11.55
- Rating
- 4.8/5
- Reviews
- 26,485
- Age
- 8y ago

Maleroads Soft Cotton Baby Bath Towel Beach Towel Bathrobe for Kids 0-4 Years (Green Dinosaur 21.545inch)
- Price
- $17.57
- Rating
- 4.7/5
- Reviews
- 4,033
- Age
- 8y ago

M&G House Newborn Photography Props - Bathrobe Outfits for Baby Photoshoots - Girl Baby Robe - Newborn Costume - White (0-6 Months)
- Price
- $15.64
- Rating
- 4.7/5
- Reviews
- 2,024
- Age
- 10y ago

Hudson Baby Unisex Baby Plush Animal Face Bathrobe Bear Girl 0-9 Months
- Price
- $14.75
- Rating
- 4.8/5
- Reviews
- 26,485
- Age
- 5y ago
Newest
by launch date
Baby Essentials Hooded Baby Animal Bathrobe with Tie Closure for Newborns and Infants 0-9 Months (US Age 0 Months 9 Months Delightful Duck)
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old
- Price
- $24.67
- Rating
- 4.8/5
- Reviews
- 274
- Age
- 1y ago

Modern Moments by Gerber Baby Neutral Shawl Collar Robe Light Beige Small
- Price
- $18.55
- Rating
- 4.8/5
- Reviews
- 287
- Age
- 1y ago

Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months
- Price
- $15.42
- Rating
- 4.8/5
- Reviews
- 497
- Age
- 3y ago

Gerber Baby Hooded Animal Character Bathrobe Grey Elephant 0-9 Months
- Price
- $15.10
- Rating
- 4.8/5
- Reviews
- 497
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
17 rising
Sellers
33
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 74%
Open market
17%
- Hudson Baby30%
- Spasilk14%
- Burt's Bees Baby14%
- M&G House10%
- Gerber8%
- Rising Star7%
- Open — no brand owns it (11 brands, 17%)
Demand
Baby Robe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Baby Robe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby robe185K/yr
- hudson baby157K/yr
- hudson baby girl clothes75K/yr
- baby bath robe55K/yr
- baby bathrobe40K/yr
- hudson baby boy clothes47K/yr
- baby robes 0-6 months girl35K/yr
- baby girl robe30K/yr
- baby boy robe26K/yr
- baby robes 0-6 months boy27K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Robe
We read the reviews and the return reasons for every product selling here.
“beware of sizing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Robe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









