baby robe
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Price range
Good$8.04–$27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Bad6,682.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 821K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baby robe is a $93K/yr Amazon United States market (821K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby robe market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $94K–$125K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 8.2%
- Avg brand age
- 41 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
33
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
35%
Top 20: 74%
Open market
17%
- Hudson Baby30%
- Spasilk14%
- Burt's Bees Baby14%
- M&G House10%
- Gerber8%
- Rising Star7%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top baby robe search terms
- baby robe185K/yr
- hudson baby157K/yr
- hudson baby girl clothes75K/yr
- baby bath robe55K/yr
- baby bathrobe40K/yr
- hudson baby boy clothes47K/yr
- baby robes 0-6 months girl35K/yr
- baby girl robe30K/yr
- baby boy robe26K/yr
- baby robes 0-6 months boy27K/yr
Top baby robe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old
Burt's Bees Baby$24.674.8★274 rev
Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pretty Elephant 0-9 Months
Hudson Baby$11.814.8★17,582 rev
Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift
Spasilk$13.104.7★1,647 rev
Rising Star Pink Bathrobe Spa Set Robe Slippers & Cap - Newborn Baby Girls
Rising Star$27.414.7★965 rev
Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months
Gerber$15.424.8★497 rev
Newest
by launch date
Baby Essentials Hooded Baby Animal Bathrobe with Tie Closure for Newborns and Infants 0-9 Months (US Age 0 Months 9 Months Delightful Duck)
Baby Essentials$17.9830 rev
Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old
Burt's Bees Baby$24.67274 rev
Modern Moments by Gerber Baby Neutral Shawl Collar Robe Light Beige Small
Modern Moments by Gerber$18.55287 rev
Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months
Gerber$15.42497 rev
Gerber Baby Hooded Animal Character Bathrobe Grey Elephant 0-9 Months
Gerber$15.10497 rev
Trending
90-day click momentum
Hudson Baby Unisex Baby Plush Animal Face Bathrobe Flamingo 0-9 Months
Hudson Baby$10.044.8★
Hudson Baby Unisex Baby Plush Animal Face Bathrobe Blue Elephant 0-9 Months
Hudson Baby$11.554.8★
Maleroads Soft Cotton Baby Bath Towel Beach Towel Bathrobe for Kids 0-4 Years (Green Dinosaur 21.545inch)
Maleroads$17.574.7★
M&G House Newborn Photography Props - Bathrobe Outfits for Baby Photoshoots - Girl Baby Robe - Newborn Costume - White (0-6 Months)
M&G House$15.644.7★
Hudson Baby Unisex Baby Plush Animal Face Bathrobe Bear Girl 0-9 Months
Hudson Baby$14.754.8★
What buyers say about baby robe
What buyers praise and complain about, mined from review topics.What buyers love
“Soft & fluffy”
“Great quality”
“The sizing feels appropriate for the listed age range”
“Comfortable”
“seems durable”
“The hooded robe provides just the right amount of warmth without being too heavy”
“The item matches the description”
“cute design”
“Very soft and durable through all the washes”
“Fantastic Price Point”
What buyers complain about
“beware of sizing”
“does not look like the photo that is advertised”
“Cheap”
“Doesnt seem like it will last for long”
“Kind of on the thick side”
“All it did was make the entire load of laundry stink”
“They shrink every time you wash them no matter what type of water you use”
“Color is a bit dull faded looking not a bright pink like picture in description of item so that was disappointing as it was to be a gift”
“it is less absorbent than Id hoped”
“Didnt realize when I bought them they had no zippers”
Top return reasons
Common questions
- Is baby robe profitable to sell on Amazon United States?
- The niche generates $93K/yr across 54 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the baby robe niche?
- 17 brands and 33 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in baby robe?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.2%.
- When does demand for baby robe peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the baby robe niche?
- Listings span $8.04–$27.56; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 6,683 reviews — the moat a new listing must climb.