Baby Registry Search

Shoppers searched for this 78.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months

78.0M

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

0.5%

Market size, estimated

$9.7Ma year

Peak month

July1.5× the quietest month

Top search term

baby essentials21.7M searches a year

Listings sell for $24.80 on average, from $3.73 to $268.76. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 6,000 to 8,000 of them. At $24.80 that is $149K to $198K a year per listing.

Average price

$24.80inside the $15 to $100 sweet spot

Price range

$3.73–$268.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

6,000–8,000

Revenue per listing a year

$149K–$198K

Returns

1.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #24 within Baby Girls. It carries 10,712 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#24in Baby Girls

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

10,712per listing

Listings tracked

47

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months