Is baby potty training underwear profitable to sell on Amazon United States?

The niche generates $38K/yr across 88 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (46/100).

How competitive is the baby potty training underwear niche?

19 brands and 23 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in baby potty training underwear?

Top complaints mined from reviews: Size-Overall, Absorbency, Water Resistance. The return rate is 2.3%.

When does demand for baby potty training underwear peak?

Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the baby potty training underwear niche?

Listings span $11.11–$37.56; the average listing price is $23.21 (sweet spot $15–$100). The average incumbent carries 7,470 reviews — the moat a new listing must climb.

baby potty training underwear

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$23.21

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$11.11–$37.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,470.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 100K searches

According to Flapen's Amazon United States niche tracking, baby potty training underwear is a $38K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

baby potty training underwear market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $58K–$70K; units × avg price
Conversion rate: 1.6%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 5.0%
Avg brand age: 51 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

21%

Top 20: 53%

Open market

22%

MooMoo Baby25%
Hanes16%
Boboking14%
BliBliTaTa10%
BIG ELEPHANT8%
Disney5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Open Trend

Top baby potty training underwear search terms

training underwear 4t49K/yr -47.5%3.8% conv.
kids training underwear10K/yr +0.8%0.9% conv.
padded underwear for toddlers12K/yr -15.8%1.4% conv.
toddler padded underwear5K/yr +17.2%1.5% conv.
baby training pants5K/yr -12.8%0.5% conv.
cloth training pants5K/yr -17.3%0.6% conv.
baby potty training underwear4K/yr +24.3%0.9% conv.
leak proof training underwear3K/yr -3.5%0.0% conv.
cotton training pants3K/yr +3.4%0.5% conv.
training underwear 18-24 months2K/yr -40.1%0.0% conv.

All search terms

Top baby potty training underwear products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Boy 3T

MooMoo Baby$31.324.5★17,365 rev

Hanes Girls Toddler Potty Trainer Briefs 6-pack Underwear Assorted 2-3 US

Hanes$11.714.7★4,327 rev

BIG ELEPHANT Toddler Training Pants Soft Cotton Absorbent Training Underwear for Baby Boys & Girls

BIG ELEPHANT$30.954.5★13,864 rev

Boboking Toddler Boys Trainer Underwear Little Kids Boy Boxer Briefs 5T

Boboking$27.154.3★438 rev

MooMoo Baby 8 Packs Toddler Training Underwear for Boy and Girls Strong Absorbent Cotton Training Pants 5T Pink

MooMoo Baby$31.194.5★17,365 rev

Newest

by launch date

Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)

YIKG$23.7942 rev

2mo ago

BliBliTaTa Boys Training Underwear Pants 4 Pack Toilet Potty Underpants Cotton Absorbent Padded Reusable Leak Resistant Feel Wet For Toddler Baby 2t 3t Dinosaur

BliBliTaTa$18.8068 rev

5mo ago

BliBliTaTa Boys Training Underwear Pants 4-Pack Toilet Potty Underpants Cotton Absorbent Padded Reusable Leak Resistant Feel Wet For Toddler Baby 2t 3t Excavator

BliBliTaTa$18.8468 rev

5mo ago

BliBliTaTa Boys Training Underwear Pants 4-Pack Toilet Potty Underpants Cotton Absorbent Padded Reusable Leak Resistant Feel Wet For Toddler Baby 2t 3t Dinosaur

BliBliTaTa$15.43175 rev

9mo ago

Hanes Unisex Baby Potty Training Underwear Brief 5 Pairs Heavy Absorbency Toddler Boys Cotton Training Underwear

Hanes$24.698,304 rev

9mo ago

What buyers say about baby potty training underwear

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“not too tight”

Quality-Overall12%

“Excellent Product”

Exercise/Sports Suitability9%

“Great for kids thats trained”

Comfort-Overall8%

“Very comfortable”

Soft Feel7%

“Really soft”

Absorbency5%

“it is super absorbent”

Design-Overall4%

“and great designs for kids”

Value For Money3%

“The price was great”

Material Quality3%

“Good material”

Color3%

“Cute colors”

What buyers complain about

Size-Overall18%

“Way to tight”

Absorbency14%

“Do not absorb”

Water Resistance5%

“NOT WATERPROOF”

Advertised Vs Actual Product4%

“False advertisement”

Material Quality4%

“These things are 100% polyester and NOT breathable”

Thigh Fit3%

“The thigh opening is too tight”

Thickness3%

“Thick”

Stretchability/Expandability/Elasticity3%

“the elastic band just kind of gives up”

Functionality-Overall3%

“Doesn't work”

Quality-Overall2%

“Cheap”

Top return reasons

Size-Overall59%

Thigh Fit8%

Waist Fit8%

Material Quality5%

Advertised Vs Actual Product3%

Absorbency3%

Length2%

Value For Money2%

Quality-Overall1%

Cushion1%

Common questions

Is baby potty training underwear profitable to sell on Amazon United States?: The niche generates $38K/yr across 88 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (46/100).
How competitive is the baby potty training underwear niche?: 19 brands and 23 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in baby potty training underwear?: Top complaints mined from reviews: Size-Overall, Absorbency, Water Resistance. The return rate is 2.3%.
When does demand for baby potty training underwear peak?: Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the baby potty training underwear niche?: Listings span $11.11–$37.56; the average listing price is $23.21 (sweet spot $15–$100). The average incumbent carries 7,470 reviews — the moat a new listing must climb.