Baby Potty Training Underwear

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

1.6%

Market size, estimated

$38Ka year

Peak month

August1.8× the quietest month

Top search term

training underwear 4t49K searches a year

Listings sell for $23.21 on average, from $11.11 to $37.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.21 that is $0 to $2K a year per listing.

Average price

$23.21inside the $15 to $100 sweet spot

Price range

$11.11–$37.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #21 within Baby Boys. It carries 7,470 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#21in Baby Boys

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

7,470per listing

Listings tracked

88

15 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

7Amazon's first-year sales bar

Average brand age

51 months