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Baby Pants 3-6 Months

Fail

Demand is soft, at -33.2% this quarter, so Baby Pants 3-6 Months is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$184K/yr607K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
10%top-5 click share · 44 brands · 48 sellers

Flapen Score

Baby Pants 3-6 Months against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Pants 3-6 Months is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Pants 3-6 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Pants 3-6 Months 607K times last year and spent an estimated $184K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 607K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
607K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
1.6%
Market size, estimated
$184Ka year
Peak month
October2.8× the quietest month
Top search term
baby pants 3-6 months58K searches a year

02 · Price

A sale here is worth $19.46.

Listings sell for $19.46 on average, from $7.52 to $59.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $19.46 that is $0 to $2K a year per listing.

Average price
$19.46inside the $15 to $100 sweet spot
Price range
$7.52–$59.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #105 within Baby Boys. It carries 9,935 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
8.8%
Average rank
#105in Baby Boys
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
9,935per listing
Listings tracked
262

04 · Newcomers

48 of last year's 132 launches cleared the first-year sales bar.

132 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
132
Successful launches
48Amazon's first-year sales bar
Average brand age
35 months

Products

Top Baby Pants 3-6 Months products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$6K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

48

Est. top-5 brand share

68%

Top 20: 94%

Est. top-5 click share

10%

Top 20: 28%

Open market

33%

  • Simple Joys by Carter's26%
  • Gerber15%
  • Amazon Essentials11%
  • Butterblu7%
  • Coaturi5%
  • DREAM BUS3%

Demand

Baby Pants 3-6 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Baby Pants 3-6 Months search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby pants 3-6 months58K/yr
  • baby pants 6-9 months53K/yr
  • infant pants57K/yr
  • baby boy pants 3-6 months39K/yr
  • 12 month boy pants38K/yr
  • baby boy pants 6-9 months39K/yr
  • baby sweatpants59K/yr
  • 3-6 month boy pants37K/yr
  • 12 month pants27K/yr
  • 3-6 month pants33K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Pants 3-6 Months

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Wrong fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Pants 3-6 Months questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data