Baby Pajamas

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $428K a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

0.4%

Market size, estimated

$428Ka year

Peak month

November1.3× the quietest month

Top search term

gender neutral baby clothes914K searches a year

Listings sell for $20.44 on average, from $7.47 to $74.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $20.44 that is $2K to $5K a year per listing.

Average price

$20.44inside the $15 to $100 sweet spot

Price range

$7.47–$74.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #66 within Baby Boys. It carries 16,525 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#66in Baby Boys

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

16,525per listing

Listings tracked

227

72 products launched here in the last 12 months. 56 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

72

Successful launches

56Amazon's first-year sales bar

Average brand age

42 months