Baby Overalls

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

0.4%

Market size, estimated

$110Ka year

Peak month

October1.8× the quietest month

Top search term

baby overalls200K searches a year

Listings sell for $21.11 on average, from $9.65 to $39.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.11 that is $0 to $2K a year per listing.

Average price

$21.11inside the $15 to $100 sweet spot

Price range

$9.65–$39.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #499 within Baby Boys. It carries 1,409 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#499in Baby Boys

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,409per listing

Listings tracked

188

57 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

57

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months