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Baby Outfits 3-6 Months

Fail

Shoppers spend an estimated $27K a year here, so Baby Outfits 3-6 Months is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$27K/yr146K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
20%top-5 click share · 52 brands · 59 sellers

Flapen Score

Baby Outfits 3-6 Months against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Outfits 3-6 Months is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Outfits 3-6 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Outfits 3-6 Months 146K times last year and spent an estimated $27K. The top 5 brands take 44% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
1.0%
Market size, estimated
$27Ka year
Peak month
November3.5× the quietest month
Top search term
baby clothes 3-6 months27K searches a year

02 · Price

A sale here is worth $18.93.

Listings sell for $18.93 on average, from $7.08 to $75.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.93 that is $0 to $2K a year per listing.

Average price
$18.93inside the $15 to $100 sweet spot
Price range
$7.08–$75.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #120 within Baby Girls. It carries 10,027 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#120in Baby Girls
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
10,027per listing
Listings tracked
110

04 · Newcomers

26 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
26Amazon's first-year sales bar
Average brand age
33 months

Products

Top Baby Outfits 3-6 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

59

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

20%

Top 20: 48%

Open market

52%

  • Brand 113%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Baby Outfits 3-6 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Baby Outfits 3-6 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby clothes 3-6 months27K/yr
  • baby girl fall outfits 3-6 months16K/yr
  • 3-6 month clothes11K/yr
  • baby girl clothes 3-6 months winter7K/yr
  • 3-6 month girl9K/yr
  • 3-6 month girl clothes winter18K/yr
  • 3 month baby clothes6K/yr
  • 3-6 month baby clothes7K/yr
  • 3-6 month girl clothes fall24K/yr
  • 3-6 month winter girl clothes9K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Outfits 3-6 Months

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Too short”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Outfits 3-6 Months questions

Answered from the same tracked data.