Skip to content

Baby Mittens 12-18 Months

Fail

Demand is soft, at -83.6% this quarter, so Baby Mittens 12-18 Months is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$41K/yr246K searches / yr
90-day growth
-83.6%search demand this quarter
Competition
33%top-5 click share · 31 brands · 42 sellers

Flapen Score

Baby Mittens 12-18 Months against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Mittens 12-18 Months is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Mittens 12-18 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Mittens 12-18 Months 246K times last year and spent an estimated $41K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -83.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-83.6%
Conversion, latest week
1.3%
Market size, estimated
$41Ka year
Peak month
November33.8× the quietest month
Top search term
baby winter mittens34K searches a year

02 · Price

A sale here is worth $12.33.

Listings sell for $12.33 on average, from $4.62 to $36.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.33 that is $1K to $3K a year per listing.

Average price
$12.33under the $15 to $100 sweet spot
Price range
$4.62–$36.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #263 within Baby Boys. It carries 2,696 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#263in Baby Boys
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,696per listing
Listings tracked
68

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Baby Mittens 12-18 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

42

Top-5 brand share

42%

Top 20: 90%

Top-5 click share

33%

Top 20: 62%

Open market

53%

  • Brand 114%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Baby Mittens 12-18 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 33.8×

Search terms

Top Baby Mittens 12-18 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby winter mittens34K/yr
  • baby gloves 12-18 months40K/yr
  • baby mittens 12-18 months19K/yr
  • baby winter gloves23K/yr
  • baby mittens winter26K/yr
  • gloves for baby boy4K/yr
  • infant winter gloves10K/yr
  • infant winter mittens9K/yr
  • baby winter gloves 6-12 months7K/yr
  • 12 month gloves5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Mittens 12-18 Months

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Run big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Mittens 12-18 Months questions

Answered from the same tracked data.