Baby Mittens 12-18 Months
FailDemand is soft, at -83.6% this quarter, so Baby Mittens 12-18 Months is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $41K/yr246K searches / yr
- 90-day growth
- -83.6%search demand this quarter
- Competition
- 33%top-5 click share · 31 brands · 42 sellers
Flapen Score
Baby Mittens 12-18 Months against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Mittens 12-18 Months is stronger. Inside it, weaker.
Market
The Baby Mittens 12-18 Months market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Mittens 12-18 Months 246K times last year and spent an estimated $41K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -83.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- -83.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $41Ka year
- Peak month
- November33.8× the quietest month
- Top search term
- baby winter mittens34K searches a year
02 · Price
A sale here is worth $12.33.
Listings sell for $12.33 on average, from $4.62 to $36.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.33 that is $1K to $3K a year per listing.
- Average price
- $12.33under the $15 to $100 sweet spot
- Price range
- $4.62–$36.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #263 within Baby Boys. It carries 2,696 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #263in Baby Boys
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,696per listing
- Listings tracked
- 68
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Baby Mittens 12-18 Months products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
42
Top-5 brand share
42%
Top 20: 90%
Top-5 click share
33%
Top 20: 62%
Open market
53%
- Brand 114%
- Brand 210%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Baby Mittens 12-18 Months search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 33.8×
Search terms
Top Baby Mittens 12-18 Months search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby winter mittens34K/yr
- baby gloves 12-18 months40K/yr
- baby mittens 12-18 months19K/yr
- baby winter gloves23K/yr
- baby mittens winter26K/yr
- gloves for baby boy4K/yr
- infant winter gloves10K/yr
- infant winter mittens9K/yr
- baby winter gloves 6-12 months7K/yr
- 12 month gloves5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Mittens 12-18 Months
We read the reviews and the return reasons for every product selling here.
“Run big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Mittens 12-18 Months questions
Answered from the same tracked data.









