baby mittens 12-18 months
Skip itSoft demand (-83.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Good$4.62–$36.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Review moat
Okay2,695.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 246K searches
Growth
Bad-83.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baby mittens 12-18 months is a $41K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby mittens 12-18 months market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $99K–$123K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 3.5%
- Avg brand age
- 45 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
42
Top-5 brand share
42%
Top 20: 90%
Top-5 click share
33%
Top 20: 62%
Open market
53%
- Urban Virgin14%
- Yiwafu10%
- N'Ice Caps7%
- Reyow7%
- BAVST5%
- HAPIU5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -83.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 33.8×
Top baby mittens 12-18 months search terms
- baby winter mittens34K/yr
- baby gloves 12-18 months40K/yr
- baby mittens 12-18 months19K/yr
- baby winter gloves23K/yr
- baby mittens winter26K/yr
- gloves for baby boy4K/yr
- infant winter gloves10K/yr
- infant winter mittens9K/yr
- baby winter gloves 6-12 months7K/yr
- 12 month gloves5K/yr
Top baby mittens 12-18 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Urban Virgin Infant Baby Toddler Kids Winter Mittnes Lined Fleece Warm Waterproof Ski Snow Gloves For Boys Girls Grey Dino 6-24 Months
Urban Virgin$8.844.6★1,276 rev
6 Pairs Baby Mittens No Scratch Mittens Infant Soft Gloves Mittens for 0-6 Months Boys Girls
Yiwafu$7.474.6★1,541 rev
BaiX Toddler Boys and Girls Winter Knitted Writing Gloves 1-3 Years Old Black
BaiX$6.914.4★2,614 rev
NIce Caps Baby Toddler Mittens Kids 2 Pairs Fleece Gloves Winter Warm Sherpa Lined Pack (Pink/Fuchsia Pack - Infant No Thumbs 6-18 Months)
N'Ice Caps$14.154.7★7,161 rev
ONESING 6 Pair Baby Gloves Toddler Gloves Toddler Winter Gloves Kids Gloves Winter Stretchy Knit Gloves for Kids Boys Girls
ONESING$9.944.5★604 rev
Newest
by launch date
Simple Joys by Carters Kids Hat and Mitten Set Hat ivory 0-9 Months
Simple Joys by Carter's$11.1118,158 rev
Baby Mittens Winter Infant Gloves - Warm Fleece Lined Mittens for Newborn Baby Boy Girl 0-12 Months No Scratch 3 Pairs White & Black & Dark Gray 0-12 Months
Century Star$9.8030 rev
Baby Mittens Winter Infant Gloves - Warm Fleece Lined Mittens for Newborn Baby Boy Girl 0-12 Months No Scratch 3 Pairs White & Pink & Light Gray 0-12 Months
Century Star$12.8330 rev
PandaEar 3 Pairs Baby Winter Mittens Newborn Gloves Warm Fleece Lined No Scratch Mittens for 0-12 Months Infants Girls
PandaEar$7.9540 rev
Burts Bees Baby Unisex Baby Mittens 100% Organic Cotton One Size 3-Pack Solid Color Infant Scratch Protection Mitts
Burt's Bees Baby$11.677,190 rev
Trending
90-day click momentum
Weradau Fleece Lined Mittens for Baby Boys Girls Baby Toddler Little Kids Winter Gloves Mittens - 2 Pair Pack (6-24 months 2pairs - Army green & Grey)
Weradau$10.964.6★
Burts Bees Baby Unisex Baby Mittens 100% Organic Cotton One Size 3-Pack Solid Color Infant Scratch Protection Mitts
Burt's Bees Baby$11.674.4★
ENBAOHUI Baby GlovesToddler Snow Glove Waterproof Mittens Fleece Lined Winter Warm Glove Kids Snow Infant Ski Mitten for Baby Boys Girls Black Dino/Seagreen Blue Dino 6-24Months
ENBAOHUI$13.724.5★
Newborn Baby No Scratch Mittens Stay On 100% Cotton Breathable Adjustable Infant Gloves for Baby Boys Girls Mittens
Reyow$13.944.6★
HAPIU Baby Mitten 3 Pack Emerald&Sage&Storm 6-12 Months
HAPIU$19.534.4★
What buyers say about baby mittens 12-18 months
What buyers praise and complain about, mined from review topics.What buyers love
“the product is beautiful”
“They fit snug”
“The fabric is soft and comfortable”
“So warm”
“Great product for the price”
“As advertised”
“They are surprisingly durable”
“Love the colors”
“Handy”
“The elastic isnt too tight”
What buyers complain about
“Run big”
“Poor quality”
“Stretched”
“definitely would break easily”
“The material is thin”
“Expensive”
“more loose than the first one which was thicker in material”
“dont offer a lot of warmth”
“My baby scratched a lot due to eczema”
“After minimal use, the stitching started to come undone and loose threads appeared”
Top return reasons
Common questions
- Is baby mittens 12-18 months profitable to sell on Amazon United States?
- The niche generates $41K/yr across 68 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -83.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the baby mittens 12-18 months niche?
- 31 brands and 42 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in baby mittens 12-18 months?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 3.9%.
- When does demand for baby mittens 12-18 months peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 33.8× the quietest.
- What does it cost to enter the baby mittens 12-18 months niche?
- Listings span $4.62–$36.55; the average listing price is $12.33 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.