Baby Mittens

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

3.9%

Market size, estimated

$1.1Ma year

Peak month

November1.6× the quietest month

Top search term

baby mittens788K searches a year

Listings sell for $12.54 on average, from $7.47 to $19.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.54 that is $38K to $50K a year per listing.

Average price

$12.54under the $15 to $100 sweet spot

Price range

$7.47–$19.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$38K–$50K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Baby Boys. It carries 3,741 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Baby Boys

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

3,741per listing

Listings tracked

27

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months