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Baby Mario Costume

Fail

Shoppers spend an estimated $31K a year here, so Baby Mario Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$31K/yr147K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
33%top-5 click share · 14 brands · 68 sellers

Flapen Score

Baby Mario Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Mario Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Mario Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Mario Costume 147K times last year and spent an estimated $31K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
0.8%
Market size, estimated
$31Ka year
Peak month
October60.9× the quietest month
Top search term
mario costume toddler28K searches a year

02 · Price

A sale here is worth $25.80.

Listings sell for $25.80 on average, from $11.01 to $47.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.80 that is $0 to $3K a year per listing.

Average price
$25.80inside the $15 to $100 sweet spot
Price range
$11.01–$47.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #804 within Boys. It carries 595 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
98%
Out of stock, average day
14.6%
Average rank
#804in Boys
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
595per listing
Listings tracked
53

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Baby Mario Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

68

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

19%

  • Brand 132%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Baby Mario Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 60.9×

Search terms

Top Baby Mario Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario costume toddler28K/yr
  • toddler mario costume20K/yr
  • mario toddler costume15K/yr
  • baby mario costume17K/yr
  • mario costume 4t6K/yr
  • super mario costume toddler5K/yr
  • mario baby costume10K/yr
  • super mario toddler costume5K/yr
  • mario costume baby7K/yr
  • super mario baby costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Mario Costume

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
9.4%of orders come back
“They seem large”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Mario Costume questions

Answered from the same tracked data.