baby mario costume
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.80avg listing price — sweet spot $15–$100
Price range
Great$11.01–$47.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Good595.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.4%return rate — above 5% kills the launch gate
Market size
Bad$31K$31K/yr · 147K searches
According to Flapen's Amazon United States niche tracking, baby mario costume is a $31K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
baby mario costume market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $52K–$65K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #804
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 68%
- Out of stock
- 14.6%
- Avg brand age
- 39 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
68
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
33%
Top 20: 76%
Open market
19%
- Disguise32%
- Super Mario13%
- VINUOKER11%
- Gakizon10%
- Mavoka8%
- IIMMER7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 60.9×
Top baby mario costume search terms
- mario costume toddler28K/yr
- toddler mario costume20K/yr
- mario toddler costume15K/yr
- baby mario costume17K/yr
- mario costume 4t6K/yr
- super mario costume toddler5K/yr
- mario baby costume10K/yr
- super mario toddler costume5K/yr
- mario costume baby7K/yr
- super mario baby costume4K/yr
Top baby mario costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Nintendo Super Mario Brothers Mario Boys Toddler Costume | Child Mario Costume with Hat Gloves & Mustache Small (2T)
Disguise$27.374.6★1,614 rev
Super Mario Baby Pajamas Onesie - Zip-Up Sleeper Soft Sleep and Play Outfit - Sleepwear Newborn Baby Boys Pajamas
Super Mario$19.785.0★3 rev
IIMMER Unisex Baby Boys Girls Plumber Outfit Rompers Long Sleeve Onesie Cotton Overall Red 12M
IIMMER$26.404.3★21 rev
Disguise Nintendo Super Mario Costume Officially Licensed Super Mario Brothers Boys Costume Classic Child Size Extra Small (3T-4T)
Disguise$26.744.6★7,924 rev
Super Mario Baby Pajamas Onesie - Zip-Up Sleeper Soft Sleep and Play Outfit - Sleepwear Newborn Baby Boys Pajamas
Super Mario$20.975.0★3 rev
Newest
by launch date
Gakizon Baby Toddler Boy Outfits Set Birthday Party outfits
Gakizon$23.920 rev
Gakizon Baby Toddler Boy Outfits Set Birthday Party outfits
Gakizon$24.060 rev
Gakizon Baby Toddler Boy Outfits Set Birthday Party outfits
Gakizon$28.940 rev
Gakizon Baby Toddler Boy Outfits Set Birthday Party outfits
Gakizon$23.020 rev
Super Mario Boys Pajama Set - 2 Piece Boys Flannel Coat Style Short Matching PJs Kids Button Down Pajamas - Official Grey
Komar Kids$20.9849 rev
Trending
90-day click momentumGakizon Baby Toddler Boy Outfits Set Birthday Party outfits
Gakizon$23.920.0★
Gakizon Baby Toddler Boy Outfits Set Birthday Party outfits
Gakizon$28.940.0★
Gakizon Baby Toddler Boy Outfits Set Birthday Party outfits
Gakizon$23.020.0★
Super Mario Boys Pajama Set - 2 Piece Boys Flannel Coat Style Short Matching PJs Kids Button Down Pajamas - Official Grey
Komar Kids$20.984.9★
Gakizon Baby Toddler Boy Outfits Set Birthday Party outfits
Gakizon$24.060.0★
What buyers say about baby mario costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is snug as expected”
“* Good quality for kids”
“Great value for such an affordable”
“Simple”
“are very comfortable”
“The fabric was soft”
“the colors are accurate”
“The material is not cheaply made”
“* Cute character design”
“durable”
What buyers complain about
“They seem large”
“It looks previously used”
“I just assumed since it was a little expensive that it would be a higher quality costume”
“Not good quality at all”
“thin”
“Does not come with the white gloves pictured so its a bit misleading”
“this barely stretched enough to fit him”
“It doesn't work”
“the fan does not work after a few wears to keep inflated”
“were also quite snug where it was uncomfortable for him”
Top return reasons
Common questions
- Is baby mario costume profitable to sell on Amazon United States?
- The niche generates $31K/yr across 53 tracked products. 4 of 18 products launched in the last 360 days are still selling. 90-day search growth is +36.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the baby mario costume niche?
- 14 brands and 68 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in baby mario costume?
- Top complaints mined from reviews: Size-Overall, Product Condition, Value For Money. The return rate is 9.4% — above our launch gate.
- When does demand for baby mario costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 60.9× the quietest.
- What does it cost to enter the baby mario costume niche?
- Listings span $11.01–$47.01; the average listing price is $25.80 (sweet spot $15–$100). The average incumbent carries 595 reviews — the moat a new listing must climb.