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Baby Long Sleeve

Fail

Demand is soft, at -46.4% this quarter, so Baby Long Sleeve is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$38K/yr137K searches / yr
90-day growth
-46.4%search demand this quarter
Competition
36%top-5 click share · 12 brands · 14 sellers

Flapen Score

Baby Long Sleeve against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Long Sleeve is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Long Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Long Sleeve 137K times last year and spent an estimated $38K. The top 5 brands take 87% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-46.4%
Conversion, latest week
1.5%
Market size, estimated
$38Ka year
Top search term
baby long sleeve14K searches a year

02 · Price

A sale here is worth $19.14.

Listings sell for $19.14 on average, from $10.40 to $37.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.14 that is $0 to $2K a year per listing.

Average price
$19.14inside the $15 to $100 sweet spot
Price range
$10.40–$37.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #166 within Baby Boys. It carries 6,577 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
18.8%
Average rank
#166in Baby Boys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,577per listing
Listings tracked
54

04 · Newcomers

9 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
9Amazon's first-year sales bar
Average brand age
36 months

Products

Top Baby Long Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

36%

Top 20: 66%

Open market

10%

  • Brand 144%
  • Brand 221%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Baby Long Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2× · 8 of 12 months tracked

Search terms

Top Baby Long Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby long sleeve14K/yr
  • 18 month long sleeve shirt14K/yr
  • baby girl long sleeve shirts21K/yr
  • 12 month long sleeve shirt10K/yr
  • baby long sleeve shirt6K/yr
  • long sleeve baby5K/yr
  • long sleeve 18 month boy8K/yr
  • long sleeve baby shirts5K/yr
  • infant long sleeve shirt8K/yr
  • 12-18 month long sleeve shirts6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Long Sleeve

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Too small”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Long Sleeve questions

Answered from the same tracked data.