baby leggings 12-18 months
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$17.34avg listing price — sweet spot $15–$100
Price range
Good$5.77–$36.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,261.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 163K searches
According to Flapen's Amazon United States niche tracking, baby leggings 12-18 months is a $37K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby leggings 12-18 months market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$52K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 80%
- Out of stock
- 11.0%
- Avg brand age
- 35 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
33
Top-5 brand share
69%
Top 20: 97%
Top-5 click share
19%
Top 20: 44%
Open market
28%
- Amazon Essentials29%
- Simple Joys by Carter's19%
- The Children's Place9%
- Gerber8%
- ZERULETS4%
- Garanimals3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -29.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.5×
Top baby leggings 12-18 months search terms
- baby leggings 12-18 months21K/yr
- baby leggings 6-9 months girl19K/yr
- carters pants baby girl9K/yr
- baby girl pants 12 months10K/yr
- baby girl leggings 12-18 months15K/yr
- leggings for baby girls14K/yr
- newborn bottoms girl5K/yr
- baby leggings 9-12 months9K/yr
- baby girl pants set6K/yr
- baby girls leggings8K/yr
Top baby leggings 12-18 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 6-9 Months
Amazon Essentials$15.414.4★805 rev
Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months
Amazon Essentials$15.404.4★805 rev
Amazon Essentials Baby Girls Legging Pack of 3 Floral/Ivory/Terracotta 18 Months
Amazon Essentials$14.534.4★805 rev
Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 12 Months
Amazon Essentials$15.424.4★805 rev
Fullfamous Baby Infant Girl Pants Clothes Cotton Ribbed 5 Pack Clothing Outfits Leggings Black/White/Grey Marl/Pink/Purple 6-12 Months
Fullfamous$21.394.6★401 rev
Newest
by launch date
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 12 Months
Simple Joys by Carter's$16.7737,938 rev
Simple Joys by Carters Baby 4-pack Pant navy grey dot pink floral 18 Months
Simple Joys by Carter's$15.2137,938 rev
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$15.9337,938 rev
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$15.6637,938 rev
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$16.1837,938 rev
Trending
90-day click momentumSimple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$15.664.8★
Amazon Essentials Baby Girls Leggings Pack of 3 Pink/Apples 12 Months
Amazon Essentials$11.574.6★
Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 6-9 Months
Amazon Essentials$15.414.4★
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$15.934.8★
Amazon Essentials Baby Girls Leggings Pack of 3 Pink/Apples 18 Months
Amazon Essentials$12.554.6★
What buyers say about baby leggings 12-18 months
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“bettering quality than expected”
“Great colors”
“Really soft”
“Almost a more athletic material which was nice”
“Very comfortable”
“Very good value for money”
“Excellent elasticity and quality”
“Great quality and durable”
“still light enough to stay comfortable on warmer summer days”
What buyers complain about
“Too big”
“Not thick,”
“There isnt much stretch”
“Didn't care for the generic material appearing fake and shiny”
“it is not see through”
“Waistband is completely loose”
“Too thin”
“Scammed”
“Falls off”
“It is unfortunately hard to find clothes with good quality control these days for any age of person”
Top return reasons
Common questions
- Is baby leggings 12-18 months profitable to sell on Amazon United States?
- The niche generates $37K/yr across 136 tracked products. 21 of 54 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the baby leggings 12-18 months niche?
- 30 brands and 33 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in baby leggings 12-18 months?
- Top complaints mined from reviews: Size-Overall, Thickness, Stretchability/Expandability/Elasticity. The return rate is 3.4%.
- When does demand for baby leggings 12-18 months peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 5.5× the quietest.
- What does it cost to enter the baby leggings 12-18 months niche?
- Listings span $5.77–$36.52; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 9,261 reviews — the moat a new listing must climb.