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Baby Leggings

Fail

Shoppers spend an estimated $35K a year here, so Baby Leggings is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$35K/yr268K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
16%top-5 click share · 31 brands · 32 sellers

Flapen Score

Baby Leggings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Leggings is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Leggings market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Leggings 268K times last year and spent an estimated $35K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
0.8%
Market size, estimated
$35Ka year
Peak month
October3.5× the quietest month
Top search term
baby girl leggings72K searches a year

02 · Price

A sale here is worth $16.96.

Listings sell for $16.96 on average, from $7.24 to $34.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.96 that is $0 to $2K a year per listing.

Average price
$16.96inside the $15 to $100 sweet spot
Price range
$7.24–$34.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #61 within Baby Girls. It carries 7,360 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#61in Baby Girls
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
7,360per listing
Listings tracked
138

04 · Newcomers

16 of last year's 55 launches cleared the first-year sales bar.

55 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
55
Successful launches
16Amazon's first-year sales bar
Average brand age
37 months

Products

Top Baby Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

32

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

16%

Top 20: 43%

Open market

32%

  • Brand 129%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Baby Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Baby Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby girl leggings72K/yr
  • baby leggings 0-3 months girl22K/yr
  • newborn leggings17K/yr
  • baby leggings 6-9 months girl19K/yr
  • infant leggings17K/yr
  • 0-3 month girl pants10K/yr
  • leggings for baby girls14K/yr
  • 0-3 month baby girl pants9K/yr
  • baby girl leggings 0-3 months11K/yr
  • baby girl bottoms 0-3 months6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Leggings

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Run big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Leggings questions

Answered from the same tracked data.