baby jackets 6-12 months
Skip itSoft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$19.75avg listing price — sweet spot $15–$100
Price range
Great$9.99–$62.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad6,551.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 391K searches
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baby jackets 6-12 months is a $36K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby jackets 6-12 months market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 9.0%
- Avg brand age
- 39 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
53 rising
Sellers
79
Top-5 brand share
64%
Top 20: 90%
Top-5 click share
14%
Top 20: 33%
Open market
31%
- Simple Joys by Carter's28%
- Amazon Essentials12%
- Burt's Bees Baby10%
- AiWMGL7%
- Columbia7%
- Babymine5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top baby jackets 6-12 months search terms
- newborn jacket36K/yr
- baby jacket 3-6 months35K/yr
- baby jacket 0-3 months29K/yr
- baby spring jacket10K/yr
- newborn coat32K/yr
- baby girl coat38K/yr
- newborn jackets for girls19K/yr
- baby girl spring jacket6K/yr
- baby boy jackets18K/yr
- baby coat 0-3 months20K/yr
Top baby jackets 6-12 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month
Simple Joys by Carter's$17.144.8★33,494 rev
AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit
AiWMGL$19.724.5★1,465 rev
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months
Simple Joys by Carter's$17.184.8★33,494 rev
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months
Simple Joys by Carter's$17.124.8★33,494 rev
AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit
AiWMGL$19.634.5★1,465 rev
Newest
by launch dateSimple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month
Simple Joys by Carter's$17.1433,494 rev
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months
Simple Joys by Carter's$17.1833,494 rev
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months
Simple Joys by Carter's$17.1233,494 rev
Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB
Simple Joys by Carter's$16.4733,494 rev
Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 0-3 Months
Simple Joys by Carter's$17.2333,494 rev
Trending
90-day click momentum
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 3-6 Months
Amazon Essentials$19.924.5★
Simple Joys by Carters Baby Girls Hooded Sweater Jacket with Sherpa Lining Outerwear pink 3-6 Month
Simple Joys by Carter's$17.124.8★
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months
Simple Joys by Carter's$17.124.8★
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 3-6 Months
Amazon Essentials$19.594.5★
Amazon Essentials x Sofia Grainge Baby Girls Midweight Quilted Field Jacket with Ruffle Ivory 12 Months
Amazon Essentials$27.274.8★
What buyers say about baby jackets 6-12 months
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing is accurate”
“Also feels warm”
“Good quality clothing g”
“So soft”
“very comfortable”
“Great value”
“The material seems well made”
“It's lightweight”
“Perfect fit in between weather”
“The color was true to picture”
What buyers complain about
“Runs very small”
“Cheap as can be”
“The material was thick”
“Ripped after 1 Use”
“Cons: It is difficult to get one of the hands in”
“Your child will over heat”
“So sad cause I wanted the same thing in black so bad”
“off since there is really no stretch”
“It is not waterproof”
“Bought one and the zipper wouldnt work, jacket is stuck zipped up”
Top return reasons
Common questions
- Is baby jackets 6-12 months profitable to sell on Amazon United States?
- The niche generates $36K/yr across 201 tracked products. 25 of 69 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the baby jackets 6-12 months niche?
- 53 brands and 79 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in baby jackets 6-12 months?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.1% — above our launch gate.
- When does demand for baby jackets 6-12 months peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the baby jackets 6-12 months niche?
- Listings span $9.99–$62.06; the average listing price is $19.75 (sweet spot $15–$100). The average incumbent carries 6,551 reviews — the moat a new listing must climb.