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Baby Hoodie

Fail

Buyers convert on only 0.4% of searches, so Baby Hoodie is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$30K/yr450K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
18%top-5 click share · 37 brands · 57 sellers

Flapen Score

Baby Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Hoodie is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Hoodie 450K times last year and spent an estimated $30K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.4%
Market size, estimated
$30Ka year
Peak month
October3.9× the quietest month
Top search term
baby hoodie84K searches a year

02 · Price

A sale here is worth $17.35.

Listings sell for $17.35 on average, from $7.94 to $35.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.35 that is $0 to $2K a year per listing.

Average price
$17.35inside the $15 to $100 sweet spot
Price range
$7.94–$35.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #224 within Baby Boys. It carries 7,858 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
99%
Out of stock, average day
5.6%
Average rank
#224in Baby Boys
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
7,858per listing
Listings tracked
143

04 · Newcomers

26 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
53
Successful launches
26Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baby Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

57

Top-5 brand share

67%

Top 20: 93%

Top-5 click share

18%

Top 20: 42%

Open market

30%

  • Brand 125%
  • Brand 220%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Baby Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.9×

Search terms

Top Baby Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby hoodie84K/yr
  • baby zip up hoodie31K/yr
  • newborn jacket36K/yr
  • baby jacket 3-6 months35K/yr
  • baby boy hoodie22K/yr
  • baby jacket 0-3 months29K/yr
  • baby spring jacket10K/yr
  • baby girl hoodie19K/yr
  • newborn coat32K/yr
  • infant hoodie19K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Hoodie

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Warmth”
26%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Runs very small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Hoodie questions

Answered from the same tracked data.