Baby Hats

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $855K a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

1.7%

Market size, estimated

$855Ka year

Peak month

November2.3× the quietest month

Top search term

baby hat478K searches a year

Listings sell for $12.96 on average, from $6.73 to $26.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $12.96 that is $10K to $13K a year per listing.

Average price

$12.96under the $15 to $100 sweet spot

Price range

$6.73–$26.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

3.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #74 within Baby Boys. It carries 2,072 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#74in Baby Boys

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,072per listing

Listings tracked

93

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

10Amazon's first-year sales bar

Average brand age

41 months