baby halloween costumes
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$19.15avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$6.94–$38.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,096.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 3.3M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baby halloween costumes is a $63K/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby halloween costumes market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $153K–$192K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #748
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 79%
- Out of stock
- 8.4%
- Avg brand age
- 42 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
32
Top-5 brand share
41%
Top 20: 93%
Top-5 click share
36%
Top 20: 82%
Open market
53%
- AiWMGL11%
- YINGISFITM9%
- Dcohmch8%
- Pudcoco7%
- M&G House6%
- Cuddle Club6%
Demand
Weekly Amazon search volume, last 19 weeks — +17.2% search growth over the last 90 days.Top baby halloween costumes search terms
- baby halloween costumes1.3M/yr
- baby costume672K/yr
- baby halloween costume291K/yr
- baby boy halloween costumes282K/yr
- toddler animal costume46K/yr
- babies costumes75K/yr
- 2t halloween costume girl184K/yr
- halloween costume baby34K/yr
- 2t costume37K/yr
- animal costumes for toddlers5K/yr
Top baby halloween costumes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit
AiWMGL$19.724.5★1,465 rev
YINGISFITM My First Halloween Baby Girl Outfit Newborn Pumpkin Bubble Romper Infant Jumpsuit Cute Girls Pumpkin Clothes (Pumpkin Face 0-3 Months)
YINGISFITM$14.754.6★294 rev
M&G House Newborn Photography Props Bathrobe Outfits Girl Baby Robe Bath Towel Costume Sets 0-6 Months(Pink)
M&G House$16.414.7★2,024 rev
Infant Baby Boys Girls Halloween Hungry Caterpillar Costume Sleeveless Striped Fleece Bodysuit and Hat Outfit Set(Green 6-12 Months)
Pudcoco$15.864.5★84 rev
Ledy Champswiin 2Pcs Neutral Outfits Newborn Baby Boy Girl Pumpkin Romper Jumpsuit My 1st Halloween Clothes with Hat
Ledy Champswiin$13.154.6★248 rev
Newest
by launch date
YINGISFITM My First Halloween Baby Boy Outfit Newborn Overalls Tractors Pumpkin Patch Romper Onesie Halloween Infant Clothes (My First Halloween Orange 0-3 Months)
YINGISFITM$13.4715 rev
Simple Joys by Carters Baby 2-Pack Halloween Snap Cotton Footed Sleep and Play
Simple Joys by Carter's$15.252,819 rev
ZOELNIC Baby Boy Romper Newborn Onesie Cute Baby Girl One-Piece Jumpsuits Outfits Clothes(thicken-brown 6-9M)
ZOELNIC$21.37147 rev
SAYOO Baby Boy Linen Cotton Bodysuit Sleeveless Button Down Basic Romper Shirt with Dinosaur Hat 2Pcs Newborn Layette Set (Green 6-9 Months)
SAYOO$15.7619 rev
Baby Boy Girl Dinosaur Costume Cute Sleeveless Romper with Hat Newborn Infant Halloween Cosplay Clothes (Emerald 3-6 Months)
Dcohmch$20.68167 rev
Trending
90-day click momentumYINGISFITM My First Halloween Baby Boy Outfit Newborn Overalls Tractors Pumpkin Patch Romper Onesie Halloween Infant Clothes (My First Halloween Orange 0-3 Months)
YINGISFITM$13.474.5★
LATOBREATH Newborn Baby Girls Princess Caveman Cavegirl Pebbles Costume Halloween Outfit Romper With Headband3-6 Months
LATOBREATH$22.504.9★
Dressy Daisy Baby Boy 5 Pcs Set Formal Tuxedo Suits No Tail Wedding Christening Outfits Size 18 Months Black 057
Dressy Daisy$38.514.5★
SAYOO Baby Boy Linen Cotton Bodysuit Sleeveless Button Down Basic Romper Shirt with Dinosaur Hat 2Pcs Newborn Layette Set (Green 6-9 Months)
SAYOO$15.765.0★
Disney Winnie the Pooh Newborn Baby Boys 4 Piece Outfit Set: Bodysuit Pants Bib Hat Yellow 3-6 Months
Disney$20.224.8★
What buyers say about baby halloween costumes
What buyers praise and complain about, mined from review topics.What buyers love
“the size is true to fit”
“The overall appearance is great”
“Cute & Comfy”
“It is easy to wear”
“My granddaughter can walk well in them”
“Great value”
“Soft & fluffy”
“Super light and like that they are easy to put on”
“very durable”
“Exactly as pictured”
What buyers complain about
“Bigger than expected”
“Thicker material”
“Not soft enough to be considered as bare foot”
“Not easy to stay on”
“can develop a smell”
“Has no comfort or warmth value”
“These wont stay on his feet”
“Arrived with a hole in the fabric right out of the box”
“Cheap as can be”
“Stiff”
Top return reasons
Common questions
- Is baby halloween costumes profitable to sell on Amazon United States?
- The niche generates $63K/yr across 38 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the baby halloween costumes niche?
- 29 brands and 32 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in baby halloween costumes?
- Top complaints mined from reviews: Size-Overall, Thickness, Hard Feel. The return rate is 6.3% — above our launch gate.
- What does it cost to enter the baby halloween costumes niche?
- Listings span $6.94–$38.51; the average listing price is $19.15 (sweet spot $15–$100). The average incumbent carries 3,097 reviews — the moat a new listing must climb.