Baby Girl Hats 6-12 Months

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

1.7%

Market size, estimated

$29Ka year

Peak month

November3.6× the quietest month

Top search term

newborn hat with bow16K searches a year

Listings sell for $12.49 on average, from $5.91 to $25.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.49 that is $0 to $1K a year per listing.

Average price

$12.49under the $15 to $100 sweet spot

Price range

$5.91–$25.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #172 within Baby Girls. It carries 1,040 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#172in Baby Girls

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,040per listing

Listings tracked

57

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months