Is baby girl coats 12-18 months profitable to sell on Amazon United States?

The niche generates $28K/yr across 93 tracked products. 8 of 21 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Skip it (34/100).

How competitive is the baby girl coats 12-18 months niche?

19 brands and 48 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in baby girl coats 12-18 months?

Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 5.4% — above our launch gate.

When does demand for baby girl coats 12-18 months peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the baby girl coats 12-18 months niche?

Listings span $8.92–$74.97; the average listing price is $24.73 (sweet spot $15–$100). The average incumbent carries 6,434 reviews — the moat a new listing must climb.

baby girl coats 12-18 months

Skip it

Soft demand (-39.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$24.73

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$8.92–$74.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad6,434.4

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 107K searches

Growth

Bad-39.5%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, baby girl coats 12-18 months is a $28K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

baby girl coats 12-18 months market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $25K–$31K; units × avg price
Conversion rate: 1.1%
Avg BSR: #841
Page quality: 0%
Prime: 98%
Sponsored: 47%
Out of stock: 19.8%
Avg brand age: 42 months
Avg seller age: 142 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

24%

Top 20: 51%

Open market

Columbia72%
Simple Joys by Carter's9%
Amazon Essentials5%
The North Face2%
Really Awesome Shirts2%
AiWMGL1%
Open — no brand owns it (13 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top baby girl coats 12-18 months search terms

columbia baby23K/yr -21.5%0.2% conv.
columbia baby boy7K/yr +16.9%0.2% conv.
baby columbia jacket11K/yr -37.6%0.9% conv.
18 month girl jacket8K/yr -6.4%1.6% conv.
columbia baby jacket11K/yr -52.8%0.6% conv.
baby columbia6K/yr -33.9%0.0% conv.
18 month jacket girls6K/yr -11.5%1.3% conv.
baby jackets 12-18 months boy15K/yr -79.0%0.8% conv.
baby columbia fleece4K/yr -42.6%1.6% conv.
infant columbia jacket4K/yr -47.3%0.3% conv.

All search terms

Top baby girl coats 12-18 months products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months

Columbia$24.214.8★19,528 rev

ColumbiaBaby Steens Mt II Fleece Black 6/12

Columbia$19.734.8★15,623 rev

Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 12/18

Columbia$35.294.8★1,200 rev

Columbia Baby Steens Mt II Fleece Skyler 3/6

Columbia$15.474.8★15,623 rev

Columbia Baby Steens Mtn Fleece Vest Collegiate Navy 12/18

Columbia$15.474.7★2,875 rev

Newest

by launch date

Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months

Simple Joys by Carter's$18.4019,114 rev

2mo ago

Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months

Simple Joys by Carter's$17.1233,494 rev

2mo ago

Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 18 Months

Amazon Essentials$15.9177 rev

9mo ago

Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months

Amazon Essentials$13.6277 rev

9mo ago

Columbia

Columbia$10.432,460 rev

1y ago

What buyers say about baby girl coats 12-18 months

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“feels well made”

Warmth14%

“Keeps my daughter warm”

Size-Overall8%

“Perfect Fit”

Soft Feel8%

“Super soft”

Value For Money7%

“Worth it”

Comfort-Overall6%

“It feels comfortable”

Weather Proof5%

“Perfect for cold weather”

Material Quality3%

“Great quality material if only it fit my baby girl”

Ease Of Use3%

“ease of use”

Color2%

“the color was right on par with the picture on the website”

What buyers complain about

Size-Overall31%

“Too small in the arms”

Durability11%

“Ripped after 1 Use”

Thickness8%

“It is thick”

Color7%

“Wish they had brighter colors in cotton for better visibility while on the beach”

Breathability3%

“however it is not breathable”

Ease Of Use3%

“arms can be difficult”

Arm Fit2%

“Too small in the arms”

Top return reasons

Size-Overall70%

Length3%

Chest Fit3%

Sleeve Fit2%

Advertised Vs Actual Product2%

Material Quality2%

Waist Fit2%