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Baby Football Outfit

Fail

Demand is soft, at -50.9% this quarter, so Baby Football Outfit is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$46K/yr516K searches / yr
90-day growth
-50.9%search demand this quarter
Competition
11%top-5 click share · 73 brands · 77 sellers

Flapen Score

Baby Football Outfit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Football Outfit is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Football Outfit market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Football Outfit 516K times last year and spent an estimated $46K. The top 5 brands take 29% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
516K
Growth, 90 days vs prior 90
-50.9%
Conversion, latest week
0.7%
Market size, estimated
$46Ka year
Peak month
September10.5× the quietest month
Top search term
baby girl football outfit83K searches a year

02 · Price

A sale here is worth $12.62.

Listings sell for $12.62 on average, from $3.94 to $33.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.62 that is $0 to $1K a year per listing.

Average price
$12.62under the $15 to $100 sweet spot
Price range
$3.94–$33.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,227 within Baby Boys. It carries 608 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
13.3%
Average rank
#1,227in Baby Boys
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
608per listing
Listings tracked
170

04 · Newcomers

1 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
66
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Baby Football Outfit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 11% of clicks, no more. An open shelf where new products get seen.

$0$456$911$1K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

73 falling

Sellers

77

Est. top-5 brand share

29%

Top 20: 75%

Est. top-5 click share

11%

Top 20: 34%

Open market

67%

  • Honganda6%
  • Lamuusaa6%
  • Hudson Baby6%
  • SAYOO5%
  • Karuedoo5%
  • Kupretty5%

Demand

Baby Football Outfit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 10.5×

Search terms

Top Baby Football Outfit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby girl football outfit83K/yr
  • baby football outfit64K/yr
  • football baby clothes26K/yr
  • baby boy football outfit32K/yr
  • football onesies baby boy33K/yr
  • football onesie32K/yr
  • football baby stuff8K/yr
  • baby boy football12K/yr
  • football outfit baby boy19K/yr
  • baby girl football13K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Football Outfit

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
58%of negative reviews mention “Size-Overall”
4.5%of orders come back
“The shorts are a little longer than I was anticipating”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Football Outfit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data