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Baby Coats 12-18 Months Boy

Fail

Shoppers spend an estimated $0 a year here, so Baby Coats 12-18 Months Boy is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$0/yr62K searches / yr
90-day growth
-73.1%search demand this quarter
Competition
28%top-5 click share · 17 brands · 26 sellers

Flapen Score

Baby Coats 12-18 Months Boy against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Coats 12-18 Months Boy is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Coats 12-18 Months Boy market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Coats 12-18 Months Boy 62K times last year and spent an estimated $0. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -73.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-73.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November25.0× the quietest month
Top search term
baby girl coat 3-6 months6K searches a year

02 · Price

A sale here is worth $21.21.

Listings sell for $21.21 on average, from $11.86 to $39.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $21.21 that is $0 to $2K a year per listing.

Average price
$21.21inside the $15 to $100 sweet spot
Price range
$11.86–$39.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #101 within Baby Boys. It carries 8,459 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
21.2%
Average rank
#101in Baby Boys
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
8,459per listing
Listings tracked
50

04 · Newcomers

9 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baby Coats 12-18 Months Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

26

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

28%

Top 20: 58%

Open market

29%

  • Brand 124%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Baby Coats 12-18 Months Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.0×

Search terms

Top Baby Coats 12-18 Months Boy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby girl coat 3-6 months6K/yr
  • baby winter coat 12-18 months5K/yr
  • 18 month winter coat13K/yr
  • 18 month coat8K/yr
  • baby boy coats 3-6 months5K/yr
  • 12 month coat6K/yr
  • 12 month winter coat8K/yr
  • baby winter jackets 6-12 months4K/yr
  • baby winter coat 6-12 months7K/yr
  • infant coats for girls 3-6 months226/yr

Reviews and returns

What reviews say buyers love and hate about Baby Coats 12-18 Months Boy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Warmth”
34%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Too small in the arms”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baby Coats 12-18 Months Boy questions

Answered from the same tracked data.