baby coats 12-18 months boy
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$11.86–$39.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Bad8,459.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 62K searches
Growth
Bad-73.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baby coats 12-18 months boy is a $0/yr Amazon United States market (62K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby coats 12-18 months boy market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $16K–$21K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 21.2%
- Avg brand age
- 41 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
26
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
28%
Top 20: 58%
Open market
29%
- Simple Joys by Carter's24%
- Amazon Essentials12%
- The Children's Place10%
- CECORC9%
- ANHDM9%
- Columbia6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.0×
Top baby coats 12-18 months boy search terms
- baby girl coat 3-6 months6K/yr
- baby winter coat 12-18 months5K/yr
- 18 month winter coat13K/yr
- 18 month coat8K/yr
- baby boy coats 3-6 months5K/yr
- 12 month coat6K/yr
- 12 month winter coat8K/yr
- baby winter jackets 6-12 months4K/yr
- baby winter coat 6-12 months7K/yr
- infant coats for girls 3-6 months226/yr
Top baby coats 12-18 months boy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CECORC Winter Coats for Kids with Hoods Light Puffer Jacket for Girls Boys | Baby Infants Toddlers 12-18 Months Blue
CECORC$22.254.6★7,723 rev
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 3-6 Months
Amazon Essentials$19.594.5★77 rev
AiWMGL Baby Infant Boys Girls 18 Months Winter Coat with Fold-Over Mittens Fleece Jacket Outwear Warm Clothes Overcoat Pink Bear Hooded Zipper for Kids Toddlers
AiWMGL$12.254.2★92 rev
Baby Fleece Snowsuits 0-12 Months Toddlers Cute Bear Jumpsuits Winter Hooded Rompers With Zipper pink 3-6M
Babymine$17.474.6★2,357 rev
The Childrens Place Baby Girls and Toddler Girls Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Dusty Rose Unicorns 12 Months 18 Months
The Children's Place$16.294.8★60 rev
Newest
by launch date
Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB
Simple Joys by Carter's$16.4733,494 rev
Simple Joys Kids Pram Ivory Bear Outerwear Ivory 3-6 months
Simple Joys by Carter's$22.9714,066 rev
Simple Joys by Carters Kids Hooded Sweater Jacket with Sherpa Lining Outerwear Oatmeal 3-6M
Simple Joys by Carter's$16.9133,494 rev
Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month
Simple Joys by Carter's$17.1433,494 rev
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 18 Months
Simple Joys by Carter's$17.2933,494 rev
Trending
90-day click momentum
The Childrens Place Baby Boys and Toddler Heavy 3 in 1 Winter Jacket Wind Water-Resistant Shell Fleece Inner Dino Black 12 Months 18 Months
The Children's Place$32.135.0★
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 3-6 Months
Amazon Essentials$19.924.5★
Simple Joys by Carters Baby Girls Hooded Sweater Jacket with Sherpa Lining Outerwear pink 3-6 Month
Simple Joys by Carter's$17.124.8★
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 18 Months
Simple Joys by Carter's$17.294.8★
BFFBABY Winter Down Coats for Kids Baby Boys Girls Light Puffer Padded Jacket Bear Hoods Infant Outerwear Pink
BFFBABY$19.544.4★
What buyers say about baby coats 12-18 months boy
What buyers praise and complain about, mined from review topics.What buyers love
“kept my son super warm”
“The coat was well made”
“Fits well”
“So soft”
“It feels comfortable”
“not heavy”
“its been a lifesaver through all kinds of weather”
“Great Gift”
“Thick, nice quality”
“Great quality material if only it fit my baby girl”
What buyers complain about
“Too small in the arms”
“Ripped after 1 Use”
“Very cheap”
“Very thin”
“Shrunk”
“The color ran”
“Very cheap and not that warm or cute”
“Its thin”
“Too small in the arms”
“Only thing is zipper is hard to lock together”
Top return reasons
Common questions
- Is baby coats 12-18 months boy profitable to sell on Amazon United States?
- The niche generates $0/yr across 50 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is -73.1%. Flapen's verdict: Skip it (34/100).
- How competitive is the baby coats 12-18 months boy niche?
- 17 brands and 26 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in baby coats 12-18 months boy?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.3% — above our launch gate.
- When does demand for baby coats 12-18 months boy peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 25.0× the quietest.
- What does it cost to enter the baby coats 12-18 months boy niche?
- Listings span $11.86–$39.38; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 8,459 reviews — the moat a new listing must climb.