Baby Christmas

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+63.7%

Conversion, latest week

0.4%

Market size, estimated

$11Ka year

Peak month

December140.0× the quietest month

Top search term

my first christmas112K searches a year

Listings sell for $13.43 on average, from $3.88 to $27.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.43 that is $0 to $1K a year per listing.

Average price

$13.43under the $15 to $100 sweet spot

Price range

$3.88–$27.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.2%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #1,115 within Baby Boys. It carries 339 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

94%

Out of stock, average day

15.2%

Average rank

#1,115in Baby Boys

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

339per listing

Listings tracked

49

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months