baby cardigan
Skip itSoft demand (-58.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Price range
Good$8.94–$27.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,591.01avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 133K searches
Growth
Bad-58.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baby cardigan is a $35K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Apr–Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
baby cardigan market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$50K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 6.1%
- Avg brand age
- 29 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
18
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
26%
Top 20: 60%
Open market
18%
- Amazon Essentials36%
- The Children's Place13%
- Hvididan11%
- Miccina9%
- Gymboree7%
- Faithtur5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -58.2% search growth over the last 90 days.Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 4.9×
Top baby cardigan search terms
- toddler cardigan 2t20K/yr
- toddler white cardigan20K/yr
- white toddler cardigan10K/yr
- toddler white sweater15K/yr
- white toddler sweater9K/yr
- 2t cardigan girls6K/yr
- white cardigan toddler6K/yr
- white sweater toddler girl8K/yr
- 2t cardigan5K/yr
- toddler girl cardigan 3t5K/yr
Top baby cardigan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Toddler Girls Uniform Slim Fit Crewneck Cardigan Sweater White 4T
Amazon Essentials$10.574.6★3,454 rev
Hvididan Toddler Girls White Cardigan 3T Bolero Shrug Cardigan Knit Sweater Hollow Out Long Sleeve Button Cover Up Cropped Tops
Hvididan$13.894.6★191 rev
Infant Baby Girl Cardigan Sweater Long Sleeve Button Up Knit Sweatshirt Jacket Toddler Baby Girl Fall Outfits (US Age 1 Year 2 Years White)
Faithtur$15.614.6★351 rev
Amazon Essentials Toddler Girls Uniform Slim Fit Crewneck Cardigan Sweater White 2T
Amazon Essentials$9.304.6★3,454 rev
Amazon Essentials Toddler Girls Uniform Slim Fit Crewneck Cardigan Sweater White 3T
Amazon Essentials$10.254.6★3,454 rev
Newest
by launch date
Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 2T
Amazon Essentials$18.71242 rev
Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 3T
Amazon Essentials$18.88242 rev
Simple Joys by Carters Baby Girls Knit Cardigan Sweaters Pack of 2 White/Pink 24 Months
Simple Joys by Carter's$24.4511,722 rev
Miccina Baby Girls Cardigan Sweater Infant Toddler Knit Button Up Jacket Newborn Lace Trim Outfit Cotton Tops White
Miccina$16.8946 rev
Girls White Cardigan Button Down Sweaters for Girls Lightweight Cardigan Back to School Outfits
Yekaty$18.1867 rev
Trending
90-day click momentumAmazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 3T
Amazon Essentials$18.884.6★
Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 2T
Amazon Essentials$18.714.6★
Miccina Girls Cardigan Sweater School Uniforms Toddler Long Sleeve Button Knit Solid Sweaters Tops White
Miccina$14.834.7★
Hvididan Toddler Girls White Cardigan 4T Bolero Shrug Cardigan Knit Sweater Hollow Out Long Sleeve Button Cover Up Cropped Tops
Hvididan$14.184.6★
Gymboree and Toddler Long Sleeve Cardigan Sweaters Classic White 2T
Gymboree$26.434.8★
What buyers say about baby cardigan
What buyers praise and complain about, mined from review topics.What buyers love
“The sizing is accurate”
“This was well made”
“the material/quality is strong”
“It was just as described”
“Cute and warm”
“soft cotton”
“Gift”
“Great value”
“They hold up well, are comfortable, adorable, fit well, and are a nice thickness that can worn with many different outfits”
“She likes that the material isn't super heavy”
What buyers complain about
“This was big”
“Fabric is like t-shirt material”
“NOT bright white”
“Long sleeve”
“as it is not soft like I thought”
Top return reasons
Common questions
- Is baby cardigan profitable to sell on Amazon United States?
- The niche generates $35K/yr across 73 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -58.2%. Flapen's verdict: Skip it (35/100).
- How competitive is the baby cardigan niche?
- 15 brands and 18 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in baby cardigan?
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 6.6% — above our launch gate.
- When does demand for baby cardigan peak?
- Demand peaks in Mar–Apr–Oct–Nov; the busiest month runs 4.9× the quietest.
- What does it cost to enter the baby cardigan niche?
- Listings span $8.94–$27.25; the average listing price is $16.64 (sweet spot $15–$100). The average incumbent carries 1,591 reviews — the moat a new listing must climb.