Baby Cardigan
FailDemand is soft, at -58.2% this quarter, so Baby Cardigan is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $35K/yr133K searches / yr
- 90-day growth
- -58.2%search demand this quarter
- Competition
- 26%top-5 click share · 15 brands · 18 sellers
Flapen Score
Baby Cardigan against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Baby Cardigan is stronger. Inside it, weaker.
Market
The Baby Cardigan market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Cardigan 133K times last year and spent an estimated $35K. The top 5 brands take 77% of clicks. Demand peaks in Mar–Apr–Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -58.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $35Ka year
- Peak month
- April4.9× the quietest month
- Top search term
- toddler cardigan 2t20K searches a year
02 · Price
A sale here is worth $16.64.
Listings sell for $16.64 on average, from $8.94 to $27.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.64 that is $0 to $2K a year per listing.
- Average price
- $16.64inside the $15 to $100 sweet spot
- Price range
- $8.94–$27.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #219 within Baby Girls. It carries 1,591 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #219in Baby Girls
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,591per listing
- Listings tracked
- 73
04 · Newcomers
1 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Baby Cardigan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Toddler Girls Uniform Slim Fit Crewneck Cardigan Sweater White 4T
- Price
- $10.57
- Rating
- 4.6/5
- Reviews
- 3,454
- Age
- 6y ago

Hvididan Toddler Girls White Cardigan 3T Bolero Shrug Cardigan Knit Sweater Hollow Out Long Sleeve Button Cover Up Cropped Tops
- Price
- $13.89
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 1y ago

Infant Baby Girl Cardigan Sweater Long Sleeve Button Up Knit Sweatshirt Jacket Toddler Baby Girl Fall Outfits (US Age 1 Year 2 Years White)
- Price
- $15.61
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 1y ago

Amazon Essentials Toddler Girls Uniform Slim Fit Crewneck Cardigan Sweater White 2T
- Price
- $9.30
- Rating
- 4.6/5
- Reviews
- 3,454
- Age
- 6y ago

Amazon Essentials Toddler Girls Uniform Slim Fit Crewneck Cardigan Sweater White 3T
- Price
- $10.25
- Rating
- 4.6/5
- Reviews
- 3,454
- Age
- 6y ago
Trending
estimated 90-day click momentum
Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 3T
- Price
- $18.88
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 2mo ago

Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 2T
- Price
- $18.71
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 2mo ago

Miccina Girls Cardigan Sweater School Uniforms Toddler Long Sleeve Button Knit Solid Sweaters Tops White
- Price
- $14.83
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago

Hvididan Toddler Girls White Cardigan 4T Bolero Shrug Cardigan Knit Sweater Hollow Out Long Sleeve Button Cover Up Cropped Tops
- Price
- $14.18
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 1y ago

Gymboree and Toddler Long Sleeve Cardigan Sweaters Classic White 2T
- Price
- $26.43
- Rating
- 4.8/5
- Reviews
- 1,579
- Age
- 2y ago
Newest
by launch date
Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 2T
- Price
- $18.71
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 2mo ago

Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 3T
- Price
- $18.88
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 2mo ago

Simple Joys by Carters Baby Girls Knit Cardigan Sweaters Pack of 2 White/Pink 24 Months
- Price
- $24.45
- Rating
- 4.8/5
- Reviews
- 11,722
- Age
- 2mo ago

Miccina Baby Girls Cardigan Sweater Infant Toddler Knit Button Up Jacket Newborn Lace Trim Outfit Cotton Tops White
- Price
- $16.89
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 5mo ago

Girls White Cardigan Button Down Sweaters for Girls Lightweight Cardigan Back to School Outfits
- Price
- $18.18
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
18
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
26%
Top 20: 60%
Open market
18%
- Amazon Essentials36%
- The Children's Place13%
- Hvididan11%
- Miccina9%
- Gymboree7%
- Faithtur5%
Demand
Baby Cardigan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 4.9×
Search terms
Top Baby Cardigan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler cardigan 2t20K/yr
- toddler white cardigan20K/yr
- white toddler cardigan10K/yr
- toddler white sweater15K/yr
- white toddler sweater9K/yr
- 2t cardigan girls6K/yr
- white cardigan toddler6K/yr
- white sweater toddler girl8K/yr
- 2t cardigan5K/yr
- toddler girl cardigan 3t5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Cardigan
We read the reviews and the return reasons for every product selling here.
“This was big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Cardigan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









